With so many resources claiming to have the best lead oman cell phone number generation strategies, it can be confusing to decide what to do. This article will explore seven effective lead generation techniques you can use to help generate more leads for your business.
1. Use social media remarketing to re-engage website visitors.
Much has been written about using social media as an initial touchpoint to generate leads. While Facebook and other social media are very effective at attracting customer attention, you can use remarketing to reach potential customers who may have fallen out of the funnel.
When we talk about remarketing, we are referring to a form of digital marketing that shows ads to users who visited your website but did not take the desired action. It is easy to set up a remarketing campaign for Facebook and other platforms.
To create a remarketing campaign, Facebook allows you to create custom audiences based on website traffic , app activity, or other types of behavior. The code will automatically download a cookie to the visitor's device and add the user to your retargeting list every time a user visits your site.
When a user logs into their social media feed, they see an ad for your company. For example, when they visit the Vue Glasses website, they can expect to see the following ad in their feed:
By implementing a remarketing campaign on social media, you give your business a second (or more) chance to reach site visitors and convert them into leads.
2. Know what type of paid ads to use for specific stages of the sales funnel.
You can't rely entirely on organic search or social media marketing to generate traffic and leads for your business. If you want to expand your reach while targeting potential customers at various stages of the buyer's journey, you should consider using paid ads.
However, regardless of where your leads are in the sales funnel, using generic paid ads won’t get you the results you need. On the other hand, marketing content that appears at the right time will help you generate the leads your business needs.
Let’s look at the stages of the sales funnel and the types of paid ads you can run for each. The sales funnel is a proven marketing model that considers human psychology to help you develop more effective marketing campaigns.
Awareness
At the top of the sales funnel , people aren’t aware of your business or what you do. They probably need help with something, but they don’t know any solutions to their problems. You need to raise awareness about their pain points for this stage of the funnel and introduce them to your brand.
Many of these potential customers start by asking a question on Google. For example, someone who wants to learn a foreign language will do a search like this:
The above ad is not promoting BaseLang.com's Spanish lessons, but rather promoting an article about the different methods their students use to learn the language. This addresses the Google user's intent, which is to discover ways to learn Spanish.
Prominent dog breeding platform, breedingbusiness.com , is another great example of using content to strategically funnel potential customers to their site. Founder, Lazhar Ichir, says, “ At Breeding Business, we keep our platform’s content regularly updated with rich content that answers a wide variety of top questions searched on Google to directly answer our target audience’s queries and drive them to our site. It’s highly effective. ”
Interest
Once the potential customer knows your brand, you need to get them interested in your offer. At this point, you are not supposed to sell anything yet. Instead, you need to interact with your future customers.
Baselang continues its customer funnel by providing prospective learners with some Spanish phrases that could be useful in a conversation:
You can use Google Ads to show your site for keyword searches that are relevant to your business. You can also use Facebook remarketing in conjunction with ads on third-party sites, especially for users who have been curious about your brand and have visited your site once or twice.
desire
Once someone shows interest in your product, you need to help them learn more about it. You can use a variety of approaches to make your potential customers want to try your product. For example, you can use YouTube content to promote user testimonials.
BaseLang uses testimonials to promote their one-week trial classes for just $1:
Through paid ads, you can promote not only your product but also the user experience.
Action
In the Action stage of the sales funnel, you need to convert the prospect into a paying customer by convincing them that your product is worth the price. You can also retarget customers who visited your website and initiated a purchase but did not follow through.
In this example, Baselang features a review from one of its students. What's interesting about this review is that the student did the review primarily in Spanish after studying it for only six months.