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Posted: Mon Jan 20, 2025 9:00 am
For more geek insights, learn more about Hydrogen herAh, do you want an thanks to Hydrogen? You can find it in the latest A-letter , the newsletter of our company specializing in e-commerce ( which is not by chance called A-commerce ). If you are not among the subscribers, proceed below to receive it immediately and see Hydrogen at work ( + several useful tips for those who manage e-commerce ): SUBSCRIBE TO A-LETTER “And we're live!”: the new YouTube of 2022 Live Shopping: Here's Why 2022 Will Be the Right Year to Increase Sales 3 YouTube's core content, the content we can most easily find on the platform today, is about to change.
And here too ( as with the Facebook news ) the reunion b2b leads driving force of change is linked to a global shopping trend. The New YouTube : Company representatives have published a blog post on the platform in which they talk about their plans for 2022. Ergo, becoming the reference platform for live shopping. And it will become so mainly thanks to two innovations: Interactive Livestreams . YouTube plans to offer content creators the ability to do live product launches, exclusive discounts, and surveys with prizes. Connect with a store . Creators will be able to connect an e-commerce site to their YouTube channel, showcase their favorite products and create a live stream of conversions to these items.
The possibilities for those who sell online are pretty obvious, right? So here's a less obvious advantage... Influencer Bonus : Working with influencers on the new YouTube will be much more beneficial due to the reduced friction in the purchase path. You can tell them to mention your product, but also to connect with your store to allow the purchase of specific products with one click. Let's get ready, it seems that from 2022 the live shopping craze will become more and more tangible. WORLD NEWS YOU NEED TO KNOW Reels are learning to talk : Instagram has announced the arrival of a new automatic text reading feature in Reels.
And here too ( as with the Facebook news ) the reunion b2b leads driving force of change is linked to a global shopping trend. The New YouTube : Company representatives have published a blog post on the platform in which they talk about their plans for 2022. Ergo, becoming the reference platform for live shopping. And it will become so mainly thanks to two innovations: Interactive Livestreams . YouTube plans to offer content creators the ability to do live product launches, exclusive discounts, and surveys with prizes. Connect with a store . Creators will be able to connect an e-commerce site to their YouTube channel, showcase their favorite products and create a live stream of conversions to these items.
The possibilities for those who sell online are pretty obvious, right? So here's a less obvious advantage... Influencer Bonus : Working with influencers on the new YouTube will be much more beneficial due to the reduced friction in the purchase path. You can tell them to mention your product, but also to connect with your store to allow the purchase of specific products with one click. Let's get ready, it seems that from 2022 the live shopping craze will become more and more tangible. WORLD NEWS YOU NEED TO KNOW Reels are learning to talk : Instagram has announced the arrival of a new automatic text reading feature in Reels.