How the mechanics work in the Telegram bot:

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Promotion
Create a landing page. It should be simple and informative. The main information here is the webinar date, time, topic description, and registration form. The text usually talks about the benefits for the participant and reviews from previous webinars.

Think through the chains of messages in email, social networks and messengers . Depending on where your audience is most active, choose a channel and describe several key messages for participants. This could be an invitation to the webinar, a reminder a day before and an hour before the start. In social networks and messengers, posts are usually published mentioning the topic and the presenters.
In the article with the mechanics of the telegram bot, we shared a scenario for warming up the audience before and after the webinar. It will suit all companies that hold events:

builders, developers, real estate agencies;
online services;
online schools;
online stores;
service sector.
Tells about the webinar, warms up interest.
Reminds about the broadcast on the day of the webinar. You can set up different timeouts for displaying reminders: 30 minutes, 5 minutes.
Offers a lead magnet and collects contacts, which it transfers to the CRM system.

Warming up for the webinar in the Telegram bot
Telegram bot warms up users before and after webinar
Organize messages in partner channels. The news about the webinar can be placed in the speaker's or blogger's channel. They can invite their audience to the webinar, increasing the number of registrations.

Use retargeting. Set up ads for those who have already visited your site but have not registered.

Processing leads after the webinar
Collect and analyze data. Registered and present metrics help list of new zealand cell phone number you understand which audience segments are most interested. This information is used for further marketing actions.

Send a recording and materials. After the webinar, it’s important to send participants a recording and additional materials. This maintains interest and creates a positive impression. To increase engagement, send the recording with a deadline: this motivates the audience to watch the video before it disappears.

Automate follow-up emails. To keep viewers engaged, it’s important to contact them immediately after the webinar. For example, you can offer to sign up for a demo meeting or get a free trial.

Qualify collected leads. Use participant behavior data (chat questions, activity) to assess their readiness to buy. Segment leads by warmth and send personalized messages.

Collect feedback from participants. Post-webinar surveys help you understand what they liked and what could be improved. This improves the quality of subsequent events and increases engagement.