Business Intelligence
Posted: Mon Jan 20, 2025 9:17 am
Technology at the service of marketing strategies, providing important and reliable data. This is one of the functions of BI — Business Intelligence, which enables decision-making to be based on numbers and not guesswork.
With Business Intelligence, the company has the ability to analyze all data with a higher level of precision. Various methodologies are used to promote the result that the company expects.
Once the data is collected, it will be time to compare it and create reports, graphs or any type of demonstrative material that can be clearly analyzed.
The criteria are defined according to the company's loan officer email list goals and objectives. What BI does is compile the information extracted from the data and present the statistics behind the numerical results.
All this to provide security to managers and ensure that the objectives of competitive intelligence — the process of improving information to improve decision-making — are achieved and risks are minimized.
Performance Marketing
To conceptualize performance marketing, you need to keep your eyes fixed on the results. After the data has been collected, the reports generated and the decisions made, it will be time to test and evaluate what was or was not a good choice.
Working on performance marketing ensures that, especially for actions carried out through paid media, the investment is adequately returned — it is the way to know if the company is not throwing money away .
Performance can be measured not only by the scope of investments, but also consider aspects such as engagement, organic traffic, lead generation, number of clicks, often enabling real-time analysis for immediate interventions if necessary.
In performance marketing, one of the most sought-after tools is Big Data — responsible for bringing together a set of techniques capable of dealing with a large volume of information.
The amount of information generated every day in a company that operates in a virtual environment needs a filter, as the quantitative aspect is not always very relevant.
It is necessary to separate and organize quality data and only then organize the information that will be transformed into a report, and this is what Big Data does, using the 3Vs concept as a practice:
volume — quantitative data collected from all channels and sources used inside or outside the company;
variety — the structure and format of data generation can lead to greater complexity in interpretation and, therefore, produce better information;
speed — the agility in extracting, filtering, interpreting and transmitting data will determine the urgency of processing solutions.
With all the information that Big Data can produce, the company will be able to closely monitor all numerical movements, mainly following the trends and preferences of users in contact with the website.
This is an advantage, since at each stage of the funnel there is a considerable number of visitors who may be surprised with suggestions or solutions to their desires and needs, without having requested them — a differential that will remain as an asset of enchantment.
With Business Intelligence, the company has the ability to analyze all data with a higher level of precision. Various methodologies are used to promote the result that the company expects.
Once the data is collected, it will be time to compare it and create reports, graphs or any type of demonstrative material that can be clearly analyzed.
The criteria are defined according to the company's loan officer email list goals and objectives. What BI does is compile the information extracted from the data and present the statistics behind the numerical results.
All this to provide security to managers and ensure that the objectives of competitive intelligence — the process of improving information to improve decision-making — are achieved and risks are minimized.
Performance Marketing
To conceptualize performance marketing, you need to keep your eyes fixed on the results. After the data has been collected, the reports generated and the decisions made, it will be time to test and evaluate what was or was not a good choice.
Working on performance marketing ensures that, especially for actions carried out through paid media, the investment is adequately returned — it is the way to know if the company is not throwing money away .
Performance can be measured not only by the scope of investments, but also consider aspects such as engagement, organic traffic, lead generation, number of clicks, often enabling real-time analysis for immediate interventions if necessary.
In performance marketing, one of the most sought-after tools is Big Data — responsible for bringing together a set of techniques capable of dealing with a large volume of information.
The amount of information generated every day in a company that operates in a virtual environment needs a filter, as the quantitative aspect is not always very relevant.
It is necessary to separate and organize quality data and only then organize the information that will be transformed into a report, and this is what Big Data does, using the 3Vs concept as a practice:
volume — quantitative data collected from all channels and sources used inside or outside the company;
variety — the structure and format of data generation can lead to greater complexity in interpretation and, therefore, produce better information;
speed — the agility in extracting, filtering, interpreting and transmitting data will determine the urgency of processing solutions.
With all the information that Big Data can produce, the company will be able to closely monitor all numerical movements, mainly following the trends and preferences of users in contact with the website.
This is an advantage, since at each stage of the funnel there is a considerable number of visitors who may be surprised with suggestions or solutions to their desires and needs, without having requested them — a differential that will remain as an asset of enchantment.