Informational keywords: search
Posted: Sun Dec 22, 2024 4:35 am
Understanding search intent is critical to SEO. People use search for millions of reasons: to shop, to study, to entertain, to find the capital of North Dakota… the list goes on.
The better you understand your searcher's intent behind each keyword, the better you can meet their intent with your content strategy.
In Semrush, you can immediately see the intent of any keyword with the dedicated column in each keyword-based report. We categorize intent into four main types:
engines looking for an answer to a specific question or general information
Navigational Keywords: Search engines that aim to find a specific site or page
Commercial keywords - search engines looking to research brands or services
Transactional keywords: Searchers who intend to philippine number list complete an action or purchase
When you enter a keyword into the Keyword Summary, you can see which category it falls into at the top of the report.
For informational searches, your goal should be to educate.
For navigational searches, your goal should be to direct people to the right place.
For commercial searches, your goal should be to help people make an informed purchasing decision.
For transactional searches, your goal should be to offer a seamless way to complete a transaction (purchase, download, sign up, etc.).
Presence of SERP features
Below you can dig deeper into the rich results and SERP features that Google puts on the first page.
These special results that Google chooses to display can tell you what kind of content the search engine's algorithm believes is being searched for.
Semrush makes it easy to analyze SERP features and even calculate how much traffic your competitors are getting from those rich results.
Example 1
For example, here's the top of a SERP for the commercial keyword "best bluegrass guitar strings."
SERP analysis example
We can see that Google is trying to give searchers options with several types of content: blog posts, related questions, buying guides, forums, and product ads on the first page.
The better you understand your searcher's intent behind each keyword, the better you can meet their intent with your content strategy.
In Semrush, you can immediately see the intent of any keyword with the dedicated column in each keyword-based report. We categorize intent into four main types:
engines looking for an answer to a specific question or general information
Navigational Keywords: Search engines that aim to find a specific site or page
Commercial keywords - search engines looking to research brands or services
Transactional keywords: Searchers who intend to philippine number list complete an action or purchase
When you enter a keyword into the Keyword Summary, you can see which category it falls into at the top of the report.
For informational searches, your goal should be to educate.
For navigational searches, your goal should be to direct people to the right place.
For commercial searches, your goal should be to help people make an informed purchasing decision.
For transactional searches, your goal should be to offer a seamless way to complete a transaction (purchase, download, sign up, etc.).
Presence of SERP features
Below you can dig deeper into the rich results and SERP features that Google puts on the first page.
These special results that Google chooses to display can tell you what kind of content the search engine's algorithm believes is being searched for.
Semrush makes it easy to analyze SERP features and even calculate how much traffic your competitors are getting from those rich results.
Example 1
For example, here's the top of a SERP for the commercial keyword "best bluegrass guitar strings."
SERP analysis example
We can see that Google is trying to give searchers options with several types of content: blog posts, related questions, buying guides, forums, and product ads on the first page.