3. Integration with omnichannel strategies

[nrumohammad0]

With the development of digital technologies and the emergence of new platforms such as voice interfaces and AI-powered devices, programmatic marketing will integrate various channels – online and offline. Software systems will be able to provide a seamless user experience, whether on mobile apps, on websites or in real life at the point of sale.
Example: When a customer researches products on a website and then continues to search for similar products through voice assistants or mobile applications, advertising systems will be able to synchronize data and offer advertising materials on all devices.
4. Blockchain and transparency of advertising transactions
One of the promising development paths for programmatic marketing is the use vietnam mobile number list of blockchain technologies to increase the transparency and traceability of advertising transactions. Blockchain can help solve the problem of fraud in advertising and ensure fair competition in auctions.
Example: Using blockchain, companies can track which ad impressions actually reached their audience and provide greater transparency in the advertising deal process.
Risks and Challenges of Programmatic Marketing
While programmatic marketing brings many benefits, there are also risks that companies face when using it:
1. Fraud in advertising
Fraud, or deception with ad impressions, remains one of the main challenges. With the increase in automation of processes, new types of fraud appear when ad impressions do not reach real users, and systems mistakenly consider them successful.
Example: Fraudsters may use bots to simulate ad clicks, resulting in false results and budget overruns.
2. Over-reliance on algorithms