Get to know your audience at Buen Fin
Posted: Mon Jan 20, 2025 9:54 am
Knowing who your buyer persona is is extremely essential to know who you are talking to, how you should address them and what you can offer them; this will allow you to reach the right audience. Surely during this period many users will be looking for some type of property to rent, buy or invest in; therefore, you must identify within all this audience which one is yours.
To do this, define aspects such as their vp purchasing officer email lists demographic data (age, gender, marital status, geographic location, etc.); what they do and what their position is in a certain company; their goals, challenges, needs, work data, level of education, and more.
These are basic points, but for Buen Fin you can add others such as what type of property you are looking for, what discounts or promotions would attract you the most, what your income is and why you would choose certain payment or financing plans.
Think about all the details and be as thorough as possible with them. This way, you will be able to connect with potential customers for your company through appropriate communication.
Buen Fin marketing strategy
Initial funnel (awareness)
Keep in mind the user's purchasing habits. We know that any user goes through the stages of the buyer's journey: awareness, consideration, decision . Previously, a large part of the strategy was dedicated to the last two stages, however, due to the pandemic, buyer habits have changed and now they spend more time in the first stage of awareness. Therefore, today any decision that involves a large investment will be carefully analyzed.
Due to the above, it is recommended to give greater emphasis to awareness messages in order to provide valuable information to the user, which captures their attention and shows them the added value of your project.
To do this, define aspects such as their vp purchasing officer email lists demographic data (age, gender, marital status, geographic location, etc.); what they do and what their position is in a certain company; their goals, challenges, needs, work data, level of education, and more.
These are basic points, but for Buen Fin you can add others such as what type of property you are looking for, what discounts or promotions would attract you the most, what your income is and why you would choose certain payment or financing plans.
Think about all the details and be as thorough as possible with them. This way, you will be able to connect with potential customers for your company through appropriate communication.
Buen Fin marketing strategy
Initial funnel (awareness)
Keep in mind the user's purchasing habits. We know that any user goes through the stages of the buyer's journey: awareness, consideration, decision . Previously, a large part of the strategy was dedicated to the last two stages, however, due to the pandemic, buyer habits have changed and now they spend more time in the first stage of awareness. Therefore, today any decision that involves a large investment will be carefully analyzed.
Due to the above, it is recommended to give greater emphasis to awareness messages in order to provide valuable information to the user, which captures their attention and shows them the added value of your project.