3. Evaluate the uniqueness of the offer (USP)
Posted: Mon Jan 20, 2025 10:52 am
2. Study your competitors
Competitor analysis allows you to understand how saturated the market is and what opportunities exist for differentiation.
How to check:
Find direct and indirect competitors through search engines and social networks.
Explore their business models, product range, pricing and customer reviews.
Create a SWOT (strengths, weaknesses, opportunities and threats) analysis.
Tip: Use tools like SEMrush or Ahrefs to analyze your competitors' traffic and keywords.
Infobox: "Often, competitor analysis can help you identify untapped niches. For example, if your competitors aren't targeting a certain age group, that could be your opportunity."
Additional tip: Conduct a "mystery shopper" with your list of turkey whatsapp phone numbers competitors to assess their level of service and identify their weak points.
business ideas
Your product or service should stand out from the competition. A unique selling proposition (USP) will help you attract customers.
How to check:
State what your advantage is (e.g. price, quality, service, innovation).
See how customers respond to this: test different USP formulations through A/B testing on your landing page or in advertising.
Compare your offer with your competitors' offers.
Testing Tool: Use A/B testing platforms like Optimizely or Unbounce to determine your most effective USP.
Example: An organic cosmetics company highlighted its USP in unique local ingredients, which helped attract eco-conscious consumers.
business ideas
Competitor analysis allows you to understand how saturated the market is and what opportunities exist for differentiation.
How to check:
Find direct and indirect competitors through search engines and social networks.
Explore their business models, product range, pricing and customer reviews.
Create a SWOT (strengths, weaknesses, opportunities and threats) analysis.
Tip: Use tools like SEMrush or Ahrefs to analyze your competitors' traffic and keywords.
Infobox: "Often, competitor analysis can help you identify untapped niches. For example, if your competitors aren't targeting a certain age group, that could be your opportunity."
Additional tip: Conduct a "mystery shopper" with your list of turkey whatsapp phone numbers competitors to assess their level of service and identify their weak points.
business ideas
Your product or service should stand out from the competition. A unique selling proposition (USP) will help you attract customers.
How to check:
State what your advantage is (e.g. price, quality, service, innovation).
See how customers respond to this: test different USP formulations through A/B testing on your landing page or in advertising.
Compare your offer with your competitors' offers.
Testing Tool: Use A/B testing platforms like Optimizely or Unbounce to determine your most effective USP.
Example: An organic cosmetics company highlighted its USP in unique local ingredients, which helped attract eco-conscious consumers.
business ideas