6 Book Releases in June for Marketing Professionals
Posted: Tue Jan 21, 2025 3:43 am
In a society that is always on the path to finding new solutions to its problems, the future of digital business tends to arrive quickly. Whether in Digital Marketing, E-commerce or even ESG issues, professionals must be aware of all the changes and new transformations.
The book launches in June showed a little how important it is to analyze these factors. In addition, inspirations for success and leadership tips complete the Top 6 recommendations:
PEMD Methodology – Strategic Marketing Planning in the Digital Age, by Nino Carvalho
The work, published by DVS Editora, presents a solid and successful methodology already applied by companies such as NFL, Toyota and Embratel so that business professionals of all sectors and sizes can master the tools available to stand out in the digital environment.
From step zero to final delivery, Nino Carvalho shows how nigeria whatsapp data to apply effective strategic planning for those who want to adopt the methodology in their own company, for executives or employees who will use this guide where they work or for agencies and consultancies that can sell this step-by-step guide as a service.
Sustainability Management in Healthcare Organizations, by Alexandre Hashimoto
The work presents a case study of the implementation of the first sector focused on ESG (Environmental, Social and Governance) strategies in a public hospital in the country, the Cubatão Municipal Hospital (SP), even before the acronym “became fashionable”. In the work, the author highlights the actions carried out in the institution over a period of two years, which resulted in the reduction of operational costs, minimization of environmental impact and improvement in the quality and resolution of care.
With this, Alexandre points to the increase in management, whether public or private, as an essential path for institutions to remain fully operational and build their longevity, for decades or more.
Divided into three main chapters – Economic Development, Environmental Management and Social Responsibility –, the expert presents guidelines for implementing the ESG strategy in public or private healthcare institutions, describing how concepts of conscious consumption, corporate governance, sustainable construction and energy efficiency can be applied in practice, and the expected results for achieving each objective. Ultimately, these actions will be able to increase the efficiency and competitiveness of organizations.
E-commerce and e-business: concepts for understanding digital transformation, by Diniz Fiori
Talking about digital business is reflecting the behavior of modern society. Smartphones are our first option for finding news, accessing news and, in particular, making purchases: food, real estate, clothes, appliances, among others.
Whatever it is, there is always an e-commerce ready to deliver what you are looking for, quickly and conveniently. From the consumer's point of view – and, especially, from the merchant's – it is interesting to know the infrastructure, processes and technologies that support digital businesses. The book invites us to measure how much the world has changed, is changing and will continue to change in the face of the digitalization of consumption. The author investigates the major factors of transformation in the current market and the macro trends for the near future – with emphasis on Artificial Intelligence and machine learning, which still represent a challenge in this decade.
The book launches in June showed a little how important it is to analyze these factors. In addition, inspirations for success and leadership tips complete the Top 6 recommendations:
PEMD Methodology – Strategic Marketing Planning in the Digital Age, by Nino Carvalho
The work, published by DVS Editora, presents a solid and successful methodology already applied by companies such as NFL, Toyota and Embratel so that business professionals of all sectors and sizes can master the tools available to stand out in the digital environment.
From step zero to final delivery, Nino Carvalho shows how nigeria whatsapp data to apply effective strategic planning for those who want to adopt the methodology in their own company, for executives or employees who will use this guide where they work or for agencies and consultancies that can sell this step-by-step guide as a service.
Sustainability Management in Healthcare Organizations, by Alexandre Hashimoto
The work presents a case study of the implementation of the first sector focused on ESG (Environmental, Social and Governance) strategies in a public hospital in the country, the Cubatão Municipal Hospital (SP), even before the acronym “became fashionable”. In the work, the author highlights the actions carried out in the institution over a period of two years, which resulted in the reduction of operational costs, minimization of environmental impact and improvement in the quality and resolution of care.
With this, Alexandre points to the increase in management, whether public or private, as an essential path for institutions to remain fully operational and build their longevity, for decades or more.
Divided into three main chapters – Economic Development, Environmental Management and Social Responsibility –, the expert presents guidelines for implementing the ESG strategy in public or private healthcare institutions, describing how concepts of conscious consumption, corporate governance, sustainable construction and energy efficiency can be applied in practice, and the expected results for achieving each objective. Ultimately, these actions will be able to increase the efficiency and competitiveness of organizations.
E-commerce and e-business: concepts for understanding digital transformation, by Diniz Fiori
Talking about digital business is reflecting the behavior of modern society. Smartphones are our first option for finding news, accessing news and, in particular, making purchases: food, real estate, clothes, appliances, among others.
Whatever it is, there is always an e-commerce ready to deliver what you are looking for, quickly and conveniently. From the consumer's point of view – and, especially, from the merchant's – it is interesting to know the infrastructure, processes and technologies that support digital businesses. The book invites us to measure how much the world has changed, is changing and will continue to change in the face of the digitalization of consumption. The author investigates the major factors of transformation in the current market and the macro trends for the near future – with emphasis on Artificial Intelligence and machine learning, which still represent a challenge in this decade.