Community Marketing: What is it and why is it an important trend?
Posted: Tue Jan 21, 2025 4:17 am
“Word of mouth” is a crucial digital strategy
I propose a quick reflection to you, who are reading this: have you ever used a product or service that solved your problem as a consumer and noticed that this stimulated your connection and trust with the brand? And after that, did you recommend the same product or service to a friend or family member?
This is community marketing, which has also always been called “word of mouth”. When this type of relationship occurs, consumers often recommend what they have purchased in conversation or on social media, often even becoming part of communities of fans of that brand, company or concept – the so-called “brand lovers”.
Word of mouth has never died and is far from being something old or outdated. It has always been strong and steady. What is happening now is precisely this growth of the concept of Community sri lanka whatsapp data Marketing, which is in line with other trends such as Social Commerce. If your friend or an influencer you follow and trust recommends a product, the chances are high that you will also want to buy it…
The concept of Community Marketing is, in reality, a set of actions that can foster, stimulate and organize a community around a brand. Having someone who has tried, liked and is happy to recommend a product or service generates connection and trust.
In addition to its importance as a marketing strategy, word of mouth or the set of actions that comprise it also bring more self-confidence to the company. It is crucial to see this feedback from customers.
What to expect from Community Marketing in 2023?
– More conversation, less pure and simple selling
It is crucial to invest in rich, informative content that speaks to the brand's universe. This type of post encourages sharing and identification. Only sales-oriented posts can discourage consumers.
– Invest in new things to stimulate your community
How about creating a themed playlist that has to do with your service or product? Or a series of videos showing a little bit of the production line? Or even a newsletter with the main news of the month, for example.
– Expand the box, but be careful
Being aware of what's happening is very important, but be careful not to go too far beyond the topics relevant to your company and end up getting lost. Study the universe of topics related to your product or service carefully and base yourself on that. In this case, less is more, literally.
– Listen carefully to what your community has to say
Are you launching a new product or service? How about conducting a survey with your community to understand their preferences? This could be done via a poll on stories, via a Telegram group, or even via email. Bringing consumers into the decision-making process helps strengthen their sense of belonging.
I propose a quick reflection to you, who are reading this: have you ever used a product or service that solved your problem as a consumer and noticed that this stimulated your connection and trust with the brand? And after that, did you recommend the same product or service to a friend or family member?
This is community marketing, which has also always been called “word of mouth”. When this type of relationship occurs, consumers often recommend what they have purchased in conversation or on social media, often even becoming part of communities of fans of that brand, company or concept – the so-called “brand lovers”.
Word of mouth has never died and is far from being something old or outdated. It has always been strong and steady. What is happening now is precisely this growth of the concept of Community sri lanka whatsapp data Marketing, which is in line with other trends such as Social Commerce. If your friend or an influencer you follow and trust recommends a product, the chances are high that you will also want to buy it…
The concept of Community Marketing is, in reality, a set of actions that can foster, stimulate and organize a community around a brand. Having someone who has tried, liked and is happy to recommend a product or service generates connection and trust.
In addition to its importance as a marketing strategy, word of mouth or the set of actions that comprise it also bring more self-confidence to the company. It is crucial to see this feedback from customers.
What to expect from Community Marketing in 2023?
– More conversation, less pure and simple selling
It is crucial to invest in rich, informative content that speaks to the brand's universe. This type of post encourages sharing and identification. Only sales-oriented posts can discourage consumers.
– Invest in new things to stimulate your community
How about creating a themed playlist that has to do with your service or product? Or a series of videos showing a little bit of the production line? Or even a newsletter with the main news of the month, for example.
– Expand the box, but be careful
Being aware of what's happening is very important, but be careful not to go too far beyond the topics relevant to your company and end up getting lost. Study the universe of topics related to your product or service carefully and base yourself on that. In this case, less is more, literally.
– Listen carefully to what your community has to say
Are you launching a new product or service? How about conducting a survey with your community to understand their preferences? This could be done via a poll on stories, via a Telegram group, or even via email. Bringing consumers into the decision-making process helps strengthen their sense of belonging.