Once we started to gain momentum by warming up the market
Posted: Tue Jan 21, 2025 4:19 am
And regional leadership reports back to a global leader to ensure they are on track and feeding into broader business objectives . As we shared earlier in this story, we made some bad bets, including which positions to hire first. In the end, we arrived at a team structure that works for our company. This experience led us to do a much more streamlined team hiring in france, starting with our first team member who was an seo content manager.
This was because we wanted to focus on putting bitcoin data in place some long-term strategies to ensure our longevity in the region. This involved developing our seo content strategies, translating relevant content into french, and starting to create new thought leadership content specific to france. Liam said: it also meant that we had opportunities in the pipeline before we even really started to ramp up our activity here.At this point, we made our second hire, bringing in a demand generation manager who could begin to capitalize on the initial successes by creating a local plan and starting paid activity.
with marketing, we hired a sales manager for france, who then hired sdrs and an ae. For all recruitments in france, we have been selective. They needed to understand the demand generation moves we were making – and they needed to understand the specific dynamics and pain points our icp in that country would face. Understanding cognism’s native language and the cultural nuances to avoid any language barriers was obviously a plus.
This was because we wanted to focus on putting bitcoin data in place some long-term strategies to ensure our longevity in the region. This involved developing our seo content strategies, translating relevant content into french, and starting to create new thought leadership content specific to france. Liam said: it also meant that we had opportunities in the pipeline before we even really started to ramp up our activity here.At this point, we made our second hire, bringing in a demand generation manager who could begin to capitalize on the initial successes by creating a local plan and starting paid activity.
with marketing, we hired a sales manager for france, who then hired sdrs and an ae. For all recruitments in france, we have been selective. They needed to understand the demand generation moves we were making – and they needed to understand the specific dynamics and pain points our icp in that country would face. Understanding cognism’s native language and the cultural nuances to avoid any language barriers was obviously a plus.