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Posted: Tue Jan 21, 2025 4:28 am
Reactivation allows you to clear your base of inactive subscribers. This is beneficial because the price for using marketing automation platforms, CRM marketing or CDP depends on the number of clients in the base. Paying for inactive clients is not profitable.
Improve your company's reputation with postal services
The company's reputation depends on the open rate of its mailings. The higher it is, the higher the rating. If clients do not open letters, the reputation falls. A low reputation increases the risk of being blacklisted by spammer domains. Letters from this list will not be delivered even to those clients who have read them before.
Postmasters help monitor the reputation of a domain and IP address. These are mail provider services that track the delivery of letters and complaints about spam. We have a separate article where we tell you how to make a mailing and not get into spam .
How to send a newsletter and avoid getting into spam
How to send a newsletter and avoid getting into spam
How to understand that the base needs to be reactivated
Reactivation should begin when customers stop performing target actions for a certain period of time. This could be a purchase, a transition to a website, authorization in a personal account, or reading newsletters.
The start time for reactivation varies from seven days to a year. The company itself determines these indicators depending on the frequency of purchases and the business model.
There are business models where the client's return is not expected at all. For example, a developer does not expect the buyer to return for a new purchase in a month or a year.
Get your first applications in just 7 days of trial.
Test Carrot quest
Which clients do not need to be reactivated
In fact, you can try to reactivate almost any client. Even if he deleted his mailbox and unsubscribed from mailings, you can "catch up" with him with a personalized message. The question is whether it is worth spending resources on it.
But there are clients who are the hardest to reactivate:
Those who have clearly stated that they are not interested in receiving list of spain cell phone number emails or using the brand's services. In the B2C segment, such users should be removed from the database. In B2B, you can clarify what exactly they did not like. Perhaps the person did not understand a complex product. If you help them, they will come back.
The client may not have enough functions or the interface is inconvenient. Solve the problem based on the client's tasks: is the function really needed, what are the use cases, how to measure the effect, what are the expectations. Often, the desired task can be solved in another way, and the inconvenience of the interface can be bypassed. If changing functions is essential, add them to the product improvement plan.
"Grew out" of the brand's assortment. For example, a maternity clothing store sells clothes for women who are expecting a baby. When the baby is born, the store's assortment becomes irrelevant and the customer leaves.
How to reactivate the database: step-by-step instructions
Data collection and analysis of reasons for leaving
Before you start segmenting, you need to gather all your customer data in one place and define your reactivation goals. This will help you identify the right segments.
Improve your company's reputation with postal services
The company's reputation depends on the open rate of its mailings. The higher it is, the higher the rating. If clients do not open letters, the reputation falls. A low reputation increases the risk of being blacklisted by spammer domains. Letters from this list will not be delivered even to those clients who have read them before.
Postmasters help monitor the reputation of a domain and IP address. These are mail provider services that track the delivery of letters and complaints about spam. We have a separate article where we tell you how to make a mailing and not get into spam .
How to send a newsletter and avoid getting into spam
How to send a newsletter and avoid getting into spam
How to understand that the base needs to be reactivated
Reactivation should begin when customers stop performing target actions for a certain period of time. This could be a purchase, a transition to a website, authorization in a personal account, or reading newsletters.
The start time for reactivation varies from seven days to a year. The company itself determines these indicators depending on the frequency of purchases and the business model.
There are business models where the client's return is not expected at all. For example, a developer does not expect the buyer to return for a new purchase in a month or a year.
Get your first applications in just 7 days of trial.
Test Carrot quest
Which clients do not need to be reactivated
In fact, you can try to reactivate almost any client. Even if he deleted his mailbox and unsubscribed from mailings, you can "catch up" with him with a personalized message. The question is whether it is worth spending resources on it.
But there are clients who are the hardest to reactivate:
Those who have clearly stated that they are not interested in receiving list of spain cell phone number emails or using the brand's services. In the B2C segment, such users should be removed from the database. In B2B, you can clarify what exactly they did not like. Perhaps the person did not understand a complex product. If you help them, they will come back.
The client may not have enough functions or the interface is inconvenient. Solve the problem based on the client's tasks: is the function really needed, what are the use cases, how to measure the effect, what are the expectations. Often, the desired task can be solved in another way, and the inconvenience of the interface can be bypassed. If changing functions is essential, add them to the product improvement plan.
"Grew out" of the brand's assortment. For example, a maternity clothing store sells clothes for women who are expecting a baby. When the baby is born, the store's assortment becomes irrelevant and the customer leaves.
How to reactivate the database: step-by-step instructions
Data collection and analysis of reasons for leaving
Before you start segmenting, you need to gather all your customer data in one place and define your reactivation goals. This will help you identify the right segments.