Privacy and Data Security
Posted: Tue Jan 21, 2025 4:31 am
Challenges and Thoughts
3 key challenges ad servers will need to overcome in the near future.
With increasing complexity, ad servers now have to deal with privacy violations and strong privacy regulations like GDPR and CCPA. For example, in 2019, Google was fined $57 million for GDPR violations in how it handled user data. Therefore, to avoid facing the same penalty, enterprise businesses need to make sure that their ad servers are fully compliant in obtaining explicit user consent for data collection and use.
Ad Fraud and Viewability
But a serious weakness in this new landscape is ad fraud, which qatar whatsapp number database consists of click fraud and impression fraud. The estimated cost of ad fraud in 2023 is $84 billion globally . Ad servers need sophisticated fraud detection tools to mitigate these risks. Additionally, ad visibility (making sure ads are actually shown to users) is important.
Integration with Other Marketing Tools
Ad servers can deliver better results if they are fully integrated with other marketing tools, such as:
3 key challenges ad servers will need to overcome in the near future.
With increasing complexity, ad servers now have to deal with privacy violations and strong privacy regulations like GDPR and CCPA. For example, in 2019, Google was fined $57 million for GDPR violations in how it handled user data. Therefore, to avoid facing the same penalty, enterprise businesses need to make sure that their ad servers are fully compliant in obtaining explicit user consent for data collection and use.
Ad Fraud and Viewability
But a serious weakness in this new landscape is ad fraud, which qatar whatsapp number database consists of click fraud and impression fraud. The estimated cost of ad fraud in 2023 is $84 billion globally . Ad servers need sophisticated fraud detection tools to mitigate these risks. Additionally, ad visibility (making sure ads are actually shown to users) is important.
Integration with Other Marketing Tools
Ad servers can deliver better results if they are fully integrated with other marketing tools, such as: