You can see your competitors' linkedin ads

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However, for a longer-term b2b marketing strategy, you will need to switch to manual bidding. By starting with maximum display, you can test and iterate to determine your maximum cost per lead and pave the way for manual bidding. Then move on to the actual linkedin advertising. How to create effective linkedin ads? Your ads must always meet three criteria: demonstrate value – give the user a reason to fill out the form.

Grab attention – the ad should instantly grab facebook data attention. Be relevant - the ad must have meaning for the user, otherwise they will not pay attention to it. When creating a new linkedin ad, be creative and concise. Give the reader a glimpse of the value of your content and make it as clear as possible. Finally, you need to make sure that every space in your linkedin ad is optimized.

You will need to highlight things like the reader's profession, ambitions and goals. The more relevant information, the more likely it is to convert. Be bold and clear at the same time! Remind the lead why they are looking at the ad and why they should click. Tip: Simply go to their linkedin page, click view ad libraryon the right, and evaluate their offer to see how it compares to yours.