Search Engine Optimization (SEO)
Posted: Tue Jan 21, 2025 4:35 am
Search engine optimization (SEO) is the process of creating and optimizing content so that it appears high on search engine results pages (SERPs).
SEO Activities
A typical SEO practice involves:
Research : Understand the keywords your customers are searching for, their patterns and needs
Content Strategy : Create a calendar of topics and ideas to publish consistently over the long term
Content optimization : Creating content that complies with good SEO practices regarding vp communication officers email list keyword use, structure, internal links, etc.
Link Building : Exchanging links with trusted websites to increase credibility
Technical SEO : Adjusting the website to make it attractive and easy for crawlers to index
SEO Examples
Every organization does SEO with varying degrees of successful intent. There are several examples across the spectrum. In the marketing world, HubSpot is known to be one of the best.
For shopping, Amazon tops most lists. For most educational content, Wikipedia ranks first. And for all brand-related search terms, the corresponding brand's website tops all others.
SEO best practices
Conduct extensive keyword research and narrow down the landscape to the most relevant keywords for your brand
Create content for the reader and optimize it for crawlers, not the other way around
Be consistent: Even your top-ranking articles can drop in the SERPs if you're not consistent
Also focus on the structure, information hierarchy, headings, links, etc.
SEO Activities
A typical SEO practice involves:
Research : Understand the keywords your customers are searching for, their patterns and needs
Content Strategy : Create a calendar of topics and ideas to publish consistently over the long term
Content optimization : Creating content that complies with good SEO practices regarding vp communication officers email list keyword use, structure, internal links, etc.
Link Building : Exchanging links with trusted websites to increase credibility
Technical SEO : Adjusting the website to make it attractive and easy for crawlers to index
SEO Examples
Every organization does SEO with varying degrees of successful intent. There are several examples across the spectrum. In the marketing world, HubSpot is known to be one of the best.
For shopping, Amazon tops most lists. For most educational content, Wikipedia ranks first. And for all brand-related search terms, the corresponding brand's website tops all others.
SEO best practices
Conduct extensive keyword research and narrow down the landscape to the most relevant keywords for your brand
Create content for the reader and optimize it for crawlers, not the other way around
Be consistent: Even your top-ranking articles can drop in the SERPs if you're not consistent
Also focus on the structure, information hierarchy, headings, links, etc.