How do you build a character?
The methodology for building a buyer persona is relatively simple. There are a number of key steps to follow to perform an effective customer analysis.
Data collection: the first step to creating a buyer persona
It will be a good practice to analyze your existing customer base to identify the characteristics and behavior of existing buyers. Conducting customer satisfaction surveys, questionnaires, interviews, and focus groups will allow you to know their needs and preferences. You can track your buyer persona through activity and discussions on social media platforms, which will allow you to gain insight into customer opinions and behavior . When creating a customer persona, it is important to focus on real data rather than assumptions and intuitions.
Pattern Identification and Segmentation: The Building Blocks of a Valid Model
Dividing your customer base into segments based on common characteristics such as demographics, behavior, needs, and challenges leads to the correct creation of a buyer persona. In order to improve the functioning of decision-making processes within the company and the communication of marketing and sales departments, it is essential to define which of the target groups is the most valuable for companies, especially in the context of B2B customers.
Creating detailed descriptions: What is important when creating a purchasing process?
The information collected about the ideal customer profile must be organized and analyzed.
Based on available data, develop buyer goals , motivations , challenges and pain points.
You need to carefully identify your customer’s communication channels, i.e. where they spend their time online, their preferred media or social platforms, as well as their preferred places to make purchases. Understanding your customers’ purchasing decisions, in addition to an analytical approach, often requires creativity when recreating possible purchase paths.
It is necessary to carefully analyze the factors that influence the buyer persona's purchasing decisions. Decision making is a decision-making process, involving influencers and key information. It is also important to understand how the product or service offered is acquired.
To better understand the needs and expectations of your B2B customer, it's important to think deeply about the questions they may be asking themselves.