Intuitive and actionable data visualizations
Posted: Tue Jan 21, 2025 4:55 am
AIRIS's flexibility allows marketers to choose which user ID (such as email address, phone number, or application ID) to prioritize when identifying users and their workflow.
Marketers know best the contact information they are requesting from customers, so they can decide which IDs are prioritized by customer data platforms, which will also help create more accurate customer profiles.
AIRIS quickly visualizes data, presenting everything marketers need to know in an intuitive way.
AIRIS_05
Taking the customer journey as an example, AIRIS presents the austria phone number data customer journey through an interactive diagram with all touch points marked. Place the cursor over any touchpoint and the AIRIS interface will display the action that occurred at that point and the number of users who performed that action.
Whether the behavior is a conversion or a drop, marketers can click on the label to learn more until the individual user completes the conversion or leaves.
This is the power of AIRIS, which not only allows marketers to understand what is happening, but also pinpoints users who deserve attention and can take immediate action.
Predict results before launching marketing campaigns
By deeply understanding customers and their movements along the customer journey, AIRIS can predict results before any actual investment is made.
This way of understanding goes beyond what marketers have understood in the past. The difference is that AIRIS labels all customers with more than 500 real-time labels for predicted user attributes to help the system predict which customers are more likely to purchase.
Powered by these systems, AIRIS instantly assigns a predicted score to each visitor, triggering preset sequential actions once the score reaches a certain threshold, such as offering incentives to ensure customers complete checkout.
Marketers know best the contact information they are requesting from customers, so they can decide which IDs are prioritized by customer data platforms, which will also help create more accurate customer profiles.
AIRIS quickly visualizes data, presenting everything marketers need to know in an intuitive way.
AIRIS_05
Taking the customer journey as an example, AIRIS presents the austria phone number data customer journey through an interactive diagram with all touch points marked. Place the cursor over any touchpoint and the AIRIS interface will display the action that occurred at that point and the number of users who performed that action.
Whether the behavior is a conversion or a drop, marketers can click on the label to learn more until the individual user completes the conversion or leaves.
This is the power of AIRIS, which not only allows marketers to understand what is happening, but also pinpoints users who deserve attention and can take immediate action.
Predict results before launching marketing campaigns
By deeply understanding customers and their movements along the customer journey, AIRIS can predict results before any actual investment is made.
This way of understanding goes beyond what marketers have understood in the past. The difference is that AIRIS labels all customers with more than 500 real-time labels for predicted user attributes to help the system predict which customers are more likely to purchase.
Powered by these systems, AIRIS instantly assigns a predicted score to each visitor, triggering preset sequential actions once the score reaches a certain threshold, such as offering incentives to ensure customers complete checkout.