Black Friday: 5 tips to control impulses when shopping online
Posted: Tue Jan 21, 2025 5:33 am
Promotions and discounts can put you in the red at the end of the month without you even realizing it .
With Black Friday, Christmas and summer vacations approaching, Brazilians are starting to itch to spend what they have (and don't have) on online purchases. Research by the Credit Protection Service (SPC Brasil) and the National Confederation of Retail Managers (CNDL) shows that almost 60% of consumers make impulse purchases.
“This impulse to buy also involves emotional issues, even used as an excuse for unnecessary consumption, whether the person is sad or happy, and that is where the issue of understanding the need for certain purchases comes in, always reflecting on priorities and extra luxuries”, comments Thaíne Clemente, Strategy and Operations Executive at personal credit fintech Simplic.
The expert lists 5 valuable tips to help consumers control their impulses during the end-of-year sales and discounts season:
1) Evaluate whether the purchase is a real necessity at the moment.
Just because something is on sale or is priced below cyprus whatsapp data market value doesn't mean you need to buy it. Think twice: do you really need that item or are you buying it for pure luxury? At the same time, always remember the fixed and mandatory bills you have each month and prioritize them in your budget.
2) Wait a while
Many promotions and discounts end up lasting or returning after a while, so there is no need to buy as if there is no tomorrow. This is especially true if you are in doubt, putting things in the famous cart, but never completing the purchase. If you are not sure, it is because that product is not really necessary. The recommendation is to leave it in the cart for a few days and reflect on the need for the purchase.
3) Don’t believe everything that’s written
Most products come with phrases like “it’s the last one in stock”, “you can pay in as many installments as you want” or “the promotion ends today”, as these are marketing strategies used to encourage immediate purchase, preventing you from missing out on the “unmissable opportunity”. Don’t be influenced by these strategies.
4) Be careful with your credit card
Credit cards can be a great ally in your daily life because of the convenience they provide, but depending on how you use them, they can become your enemy. We recommend using them only for fixed monthly bills that have already been planned, avoiding a large number of installments, and setting a limit that is appropriate to your monthly income. When shopping online, you should be very careful not to buy cheap things every day or week and then get a surprise bill at the end of the month.
5) Stop following stores on social media
If you are not in a financially stable moment, avoid following stores and sellers on social media like Instagram, as this will end up whetting your desire to browse and give in to temptation. This type of online showcase facilitates purchasing power because you don't have to leave your home and also offers direct contact with the seller through private messages.
With Black Friday, Christmas and summer vacations approaching, Brazilians are starting to itch to spend what they have (and don't have) on online purchases. Research by the Credit Protection Service (SPC Brasil) and the National Confederation of Retail Managers (CNDL) shows that almost 60% of consumers make impulse purchases.
“This impulse to buy also involves emotional issues, even used as an excuse for unnecessary consumption, whether the person is sad or happy, and that is where the issue of understanding the need for certain purchases comes in, always reflecting on priorities and extra luxuries”, comments Thaíne Clemente, Strategy and Operations Executive at personal credit fintech Simplic.
The expert lists 5 valuable tips to help consumers control their impulses during the end-of-year sales and discounts season:
1) Evaluate whether the purchase is a real necessity at the moment.
Just because something is on sale or is priced below cyprus whatsapp data market value doesn't mean you need to buy it. Think twice: do you really need that item or are you buying it for pure luxury? At the same time, always remember the fixed and mandatory bills you have each month and prioritize them in your budget.
2) Wait a while
Many promotions and discounts end up lasting or returning after a while, so there is no need to buy as if there is no tomorrow. This is especially true if you are in doubt, putting things in the famous cart, but never completing the purchase. If you are not sure, it is because that product is not really necessary. The recommendation is to leave it in the cart for a few days and reflect on the need for the purchase.
3) Don’t believe everything that’s written
Most products come with phrases like “it’s the last one in stock”, “you can pay in as many installments as you want” or “the promotion ends today”, as these are marketing strategies used to encourage immediate purchase, preventing you from missing out on the “unmissable opportunity”. Don’t be influenced by these strategies.
4) Be careful with your credit card
Credit cards can be a great ally in your daily life because of the convenience they provide, but depending on how you use them, they can become your enemy. We recommend using them only for fixed monthly bills that have already been planned, avoiding a large number of installments, and setting a limit that is appropriate to your monthly income. When shopping online, you should be very careful not to buy cheap things every day or week and then get a surprise bill at the end of the month.
5) Stop following stores on social media
If you are not in a financially stable moment, avoid following stores and sellers on social media like Instagram, as this will end up whetting your desire to browse and give in to temptation. This type of online showcase facilitates purchasing power because you don't have to leave your home and also offers direct contact with the seller through private messages.