Color psychology applied to Marketing and Sales
Posted: Tue Jan 21, 2025 5:58 am
Discover how color psychology applied to Marketing can influence Sales.
How does color psychology explain the evidence that colors affect our behavior?
This is what you will see in this article, which aims to address aspects of personality that can be revealed according to your preferences for a certain color.
Studies show that behind people's behavior there is a relationship between colors and sensations. This relationship is not absolute; the sensations that colors provoke are different for each individual.
What is color?
Color is a visual perception that transmits impressions honduras whatsapp data the nervous system. And this perception depends on several factors, one of which is the light that falls on the color pigments. Therefore, colors are a response to the light that falls on objects.
What color is the sky?
Imagine yourself opening a window on a sunny day. And imagine a landscape with blue sky and green fields. Now imagine that same landscape on a cloudy day. You know the sky is blue, but right now it looks gray to you because there is little sunlight shining on the landscape.
Now try to experience the feeling that a sunny day gives you. Then imagine the cloudy landscape and try to imagine the feeling it makes you feel.
Some people will associate a cloudy (gray) landscape with a feeling of sadness and even oppression. Others will not have such a negative perception, but even so, a garden flooded with light (and bright colors) provokes different sensations than a landscape whose colors seem “dead”.
The fact that people perceive different sensations when faced with colors is due to personal differences. Each individual responds differently to colors. This is because our emotions also depend on other factors, such as culture or individual preferences. Our choices are influenced by our personality type, circumstances, desires and even unconscious mental processes.
Colors that “change” you
Color psychology shows that we all have a color scale that is uniquely ours. It is with these colors that we express our temperament, our mood, our imagination and our feelings.
Some scientific studies suggest that when our eyes are stimulated by different colors, the center of our emotions is directly affected. Perhaps this explains our fascination with fireworks on festive nights. Who has never felt “changed” after watching a fireworks display on New Year’s Eve?
And finally, psychology indicates that not only our emotions are impacted by colors, but also our behaviors and decisions.
Color psychology applied to marketing
For all these reasons, people involved in marketing have been studying more about colors and how they can help in making decisions about purchasing a product or service. Consumer research indicates that some purchases were influenced by the color of the product or packaging.
Despite this, caution is needed when stating this categorically. After all, as we have said before, the emotion that a color conveys depends greatly on personal experiences, which involve elements as diverse as education, cultural differences, context and circumstances of the moment. The same color provokes different sensations in the same person when they are in a moment of euphoria and when they are, let's say, less happy.
How does color psychology explain the evidence that colors affect our behavior?
This is what you will see in this article, which aims to address aspects of personality that can be revealed according to your preferences for a certain color.
Studies show that behind people's behavior there is a relationship between colors and sensations. This relationship is not absolute; the sensations that colors provoke are different for each individual.
What is color?
Color is a visual perception that transmits impressions honduras whatsapp data the nervous system. And this perception depends on several factors, one of which is the light that falls on the color pigments. Therefore, colors are a response to the light that falls on objects.
What color is the sky?
Imagine yourself opening a window on a sunny day. And imagine a landscape with blue sky and green fields. Now imagine that same landscape on a cloudy day. You know the sky is blue, but right now it looks gray to you because there is little sunlight shining on the landscape.
Now try to experience the feeling that a sunny day gives you. Then imagine the cloudy landscape and try to imagine the feeling it makes you feel.
Some people will associate a cloudy (gray) landscape with a feeling of sadness and even oppression. Others will not have such a negative perception, but even so, a garden flooded with light (and bright colors) provokes different sensations than a landscape whose colors seem “dead”.
The fact that people perceive different sensations when faced with colors is due to personal differences. Each individual responds differently to colors. This is because our emotions also depend on other factors, such as culture or individual preferences. Our choices are influenced by our personality type, circumstances, desires and even unconscious mental processes.
Colors that “change” you
Color psychology shows that we all have a color scale that is uniquely ours. It is with these colors that we express our temperament, our mood, our imagination and our feelings.
Some scientific studies suggest that when our eyes are stimulated by different colors, the center of our emotions is directly affected. Perhaps this explains our fascination with fireworks on festive nights. Who has never felt “changed” after watching a fireworks display on New Year’s Eve?
And finally, psychology indicates that not only our emotions are impacted by colors, but also our behaviors and decisions.
Color psychology applied to marketing
For all these reasons, people involved in marketing have been studying more about colors and how they can help in making decisions about purchasing a product or service. Consumer research indicates that some purchases were influenced by the color of the product or packaging.
Despite this, caution is needed when stating this categorically. After all, as we have said before, the emotion that a color conveys depends greatly on personal experiences, which involve elements as diverse as education, cultural differences, context and circumstances of the moment. The same color provokes different sensations in the same person when they are in a moment of euphoria and when they are, let's say, less happy.