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The good news is that with GA4’s comprehensive

Posted: Tue Jan 21, 2025 6:08 am
by sumona
GA4’s bounce rate is just the inverse of the Engagement rate. In addition, new metrics have emerged to help understand your audience engagement better. Engaged Sessions Per User: This is the average number of sessions each user engages in. Average Engagement Time: This measures how long an app or website stays in the foreground of the user’s browser or mobile phone. These metrics make it much easier for us to understand our website performance and ensure we’re targeting and engaging successfully with our audience. What we didn’t like: views are gone The one thing that disappointed us and really confused us was that GA4 removed views.


There are no views anymore, and we don’t have any straightforward alternative to precisely what the thailand phone number data Universal Analytics views feature does in GA4. There are only two data filter options at the Property level and these only cover internal traffic and developer traffic. We used to rely a lot on views on Universal Analytics, having different views for different regions, business separations, domains, or segments of our website, and the blog had its view, too. GA4 removed views without any actual replacement. Views do not exist today in GA4 and it is unclear if they will ever exist exactly as we know them in Universal.


suite of features, most, if not all, conceivable use cases for Universal Analytics views are addressed in some capacity. Below are some of the alternatives we considered. Ultimately, it’s all up to you how much time, money and effort you want to put into making views out of your GA4 property. Google Analytics 360 Subproperties are the closest feature that resembles views within UA properties, but it’s not a direct, 1-to-1 replacement. It will allow you to create a subset of the data replacing the need for views.