Linkedin for everyone – Playlist
Posted: Sun Dec 22, 2024 4:50 am
I think there is a phenomenon that is related to a human condition. I define it as being convenient: we don't dare to take the leap because if we fail we will be the failures, it's fear. The reality is that, if you connect with the virtuous part of your person, emotion merges, and emotion should not be a condition that limits you.
Your level of social activity on LinkedIn is crucial: you can't just be a spectator, but a protagonist: you have to make comments and publish. When you have a tendency towards social homophily, it creates a limitation and a bias, and this bias is dangerous because it creates discrimination. What we are going through with this pandemic, human beings are forced to connect in a more powerful, more creative and more human way.
At AMO Growth, we have expressed on many occasions that LinkedIn is an ideal tool for meeting people, sharing knowledge and growing professionally.
Thanks to our guest, Alejandro Arámburu, we were able to oman number learn about the importance of diversity in these actions. It is not enough to just meet people, but they must contribute new ideas and knowledge, change the way we interpret the world and not make us fall into social homophily. (You can watch the Expert Live here)
In this new ExpertIn Live, our guest was Matías Gaffoglio, an expert in the world of eCommerce and digital marketing. He currently works at Multiplica, a company in charge of improving the user experience for brands. Matías shared with us his experience on how to connect with customers on social networks and what digital tools to use to achieve this.
https://www.youtube.com/watch?v=LBfDPkP ... e=youtu.be
Marketing after digitalization
In the institutional world, things are sometimes more structured, and perhaps on LinkedIn people don't feel like being creative. Do you feel like breaking the mold on LinkedIn?
Absolutely. At the time we created a campaign called “I love to travel, I hate to search.” What we identified in that insight is that, as travelers, when planning our trips, nobody counts the number of hours we spend looking for flights and activities. A structure was broken with a copy: Japan is a bummer. Instead of using images, we used illustrations.
Your level of social activity on LinkedIn is crucial: you can't just be a spectator, but a protagonist: you have to make comments and publish. When you have a tendency towards social homophily, it creates a limitation and a bias, and this bias is dangerous because it creates discrimination. What we are going through with this pandemic, human beings are forced to connect in a more powerful, more creative and more human way.
At AMO Growth, we have expressed on many occasions that LinkedIn is an ideal tool for meeting people, sharing knowledge and growing professionally.
Thanks to our guest, Alejandro Arámburu, we were able to oman number learn about the importance of diversity in these actions. It is not enough to just meet people, but they must contribute new ideas and knowledge, change the way we interpret the world and not make us fall into social homophily. (You can watch the Expert Live here)
In this new ExpertIn Live, our guest was Matías Gaffoglio, an expert in the world of eCommerce and digital marketing. He currently works at Multiplica, a company in charge of improving the user experience for brands. Matías shared with us his experience on how to connect with customers on social networks and what digital tools to use to achieve this.
https://www.youtube.com/watch?v=LBfDPkP ... e=youtu.be
Marketing after digitalization
In the institutional world, things are sometimes more structured, and perhaps on LinkedIn people don't feel like being creative. Do you feel like breaking the mold on LinkedIn?
Absolutely. At the time we created a campaign called “I love to travel, I hate to search.” What we identified in that insight is that, as travelers, when planning our trips, nobody counts the number of hours we spend looking for flights and activities. A structure was broken with a copy: Japan is a bummer. Instead of using images, we used illustrations.