Line of business tools
Posted: Tue Jan 21, 2025 7:16 am
In the business world, there are some very specific niches.
Companies that provide services or sell products that are far from common sense and general knowledge of society will have some difficulty in outsourcing content production.
This happens because, in these cases, a writer or content planner is unlikely to be familiar with the area, as they do not have daily contact with it.
In this case, investing in training your marketing team attorney email list and producing content internally may be the best option.
Applied knowledge
Even if your company doesn't belong to a narrow niche, it's still only your customers and employees who know the strengths that differentiate your business from the rest.
In this case, there’s nothing better than encouraging your employees to produce content for the company blog.
Combining texts that highlight the advantages of your service (which are good bottom-of-funnel content) with externally produced texts (such as top and middle-of-funnel content) is an incredible combination of forces!
Team size and qualifications
The size of the in-house marketing team is an important issue to consider, as is the qualifications of its members.
According to Content Trends , 44.5% of companies publish 1 to 4 pieces of content per month, and only 8.9% publish 13 to 20.
However, blogs that have more than 13 monthly publications have, on average, twice as much traffic as others.
Therefore, since the functions involved in a content marketing project are many, it is necessary to have a team with at least 5 members or more.
And, of course, everyone must have mastery of their functions within digital marketing and full knowledge of the tools to be used.
Financial resources
Although content marketing is a strategy that does not require thousands of resources, it is also necessary to take into account the financial resources available to the company.
This issue will directly influence the size of the internal marketing team, the ongoing training of employees and the structure available to put the strategy into practice.
Companies that provide services or sell products that are far from common sense and general knowledge of society will have some difficulty in outsourcing content production.
This happens because, in these cases, a writer or content planner is unlikely to be familiar with the area, as they do not have daily contact with it.
In this case, investing in training your marketing team attorney email list and producing content internally may be the best option.
Applied knowledge
Even if your company doesn't belong to a narrow niche, it's still only your customers and employees who know the strengths that differentiate your business from the rest.
In this case, there’s nothing better than encouraging your employees to produce content for the company blog.
Combining texts that highlight the advantages of your service (which are good bottom-of-funnel content) with externally produced texts (such as top and middle-of-funnel content) is an incredible combination of forces!
Team size and qualifications
The size of the in-house marketing team is an important issue to consider, as is the qualifications of its members.
According to Content Trends , 44.5% of companies publish 1 to 4 pieces of content per month, and only 8.9% publish 13 to 20.
However, blogs that have more than 13 monthly publications have, on average, twice as much traffic as others.
Therefore, since the functions involved in a content marketing project are many, it is necessary to have a team with at least 5 members or more.
And, of course, everyone must have mastery of their functions within digital marketing and full knowledge of the tools to be used.
Financial resources
Although content marketing is a strategy that does not require thousands of resources, it is also necessary to take into account the financial resources available to the company.
This issue will directly influence the size of the internal marketing team, the ongoing training of employees and the structure available to put the strategy into practice.