Businesses need to find ways to maximize

[kexej28769@nongnue]

In other words, email is the perfect tool to adapt to the needs of each customer and make each communication relevant. However, there are many more reasons why this channel remains so important for businesses. 1.- Greater effectiveness than social networks in acquiring customers email marketing effectiveness Social media is an extremely important component of any content marketing strategy. It is ideal for engaging with your target audience, strengthening relationships, and creating a strong community. And that is the first step towards achieving the ultimate goal: conversion. But when it comes to converting users into customers, email marketing is the most effective channel. And the statistics prove it. Even the oldest ones. For example, a 2013 Custora study found that customer acquisition via email marketing quadrupled in the four years leading up to 2013. Back then, this channel already accounted for nearly 7% of all customer acquisitions that occurred online.


However, eMarketer data has continued to show yahoo email address that email marketing remains the leader in terms of customer acquisition and retention. 2.- It is an economical and profitable channel cheap email marketing No matter what new tactics or strategies emerge in the world of digital marketing, one thing will remain the same. their marketing budgets while still achieving their goals. And email marketing is one of the most cost-effective tools to achieve this. While traditional marketing tactics like TV or print ads can be quite expensive, email marketing requires smaller budgets. And if you rely on Email Marketing and Marketing Automation platforms , you'll even spend less money on hiring help to create the content. This is due to the resources they include, such as templates to facilitate designs, among others. In addition, all this is made profitable by the high ROI that the tool provides.