How to create successful storytelling on social media
Posted: Tue Jan 21, 2025 8:29 am
Implementing a storytelling strategy on social media involves taking into account a series of key factors to achieve the objectives. In fact, determining the goals is the first aspect to be implemented.
Campaign objectives: establish what is expected to be achieved by 'telling' brand stories.
Study the potential audience you are targeting.
Determine the message(s) you want to convey.
Story protagonists: it has been proven that putting a face, name and surname to the participants in the content increases the success of the campaign.
Establish the strategy's timing: start, end, number of posts to be shared, their typology, etc.
Evaluate results. In order to carry out future actions and replicate initiatives like this, it is important to know what has obtained the best results or what aspects could be improved.
Learning about storytelling campaigns on social media is easy because countless brands have opted for this tool to complete their marketing and communication plans. That is why, below, we present a uruguay whatsapp data selection of examples that large companies have developed and have brought them interesting benefits.
Examples of storytelling on social media
As mentioned above, storytelling is one of the most powerful tools for winning over an audience and connecting with the public. There are countless examples and success stories on social media, and it is interesting to take into account these examples of storytelling on social networks to learn from those who have been able to carry out these strategies.
Airbnb
The platform has been able to take advantage of this strategy. An example of this is 'Stories from the Airbnb Community', a section that shows content that users have uploaded: photographs, videos, posts on social networks, among others.
Nike
The sports brand is inspiring in this respect. The slogan, 'Just do it', connects emotionally and directly with its potential audience, because they identify with the values of the brand and with the person who has always been its main face, Michael Jordan. It invites people to dream and fight for ideals in order to achieve goals, even the most complex ones.
Coca-cola
Who hasn't looked for a bottle of soft drink with their name or that of friends and family on it on the supermarket shelves? It was quickly shared on social media and this allowed for a rapid and clear increase in audience numbers. 'Share a Coca-Cola' is one of the most replicated campaigns in recent years, with similar campaigns like Tosta Rica, which even allowed customers' faces to be replicated on the biscuits.
Starbucks
'Starbucks stories'. You can say it louder but not clearer. The coffee chain has made storytelling the basis of its marketing initiatives. As part of its bid to achieve greater brand visibility, founder Howard Schultz has been able to convey everything from the company's origins to how it has expanded internationally, creating a genuine community of loyal Starbucks consumers.
These are just four cases, but there are countless others. Storytelling is a tool that must always be present in marketing and communication campaigns , and that is why it is included in specific training courses such as the Master in Marketing Management and the Master in Digital Marketing & Growth Hacking at EAE Barcelona. In order to be able to develop actions of this type, it is essential to have a foundation, knowledge of the strategy and practice to improve results.
Campaign objectives: establish what is expected to be achieved by 'telling' brand stories.
Study the potential audience you are targeting.
Determine the message(s) you want to convey.
Story protagonists: it has been proven that putting a face, name and surname to the participants in the content increases the success of the campaign.
Establish the strategy's timing: start, end, number of posts to be shared, their typology, etc.
Evaluate results. In order to carry out future actions and replicate initiatives like this, it is important to know what has obtained the best results or what aspects could be improved.
Learning about storytelling campaigns on social media is easy because countless brands have opted for this tool to complete their marketing and communication plans. That is why, below, we present a uruguay whatsapp data selection of examples that large companies have developed and have brought them interesting benefits.
Examples of storytelling on social media
As mentioned above, storytelling is one of the most powerful tools for winning over an audience and connecting with the public. There are countless examples and success stories on social media, and it is interesting to take into account these examples of storytelling on social networks to learn from those who have been able to carry out these strategies.
Airbnb
The platform has been able to take advantage of this strategy. An example of this is 'Stories from the Airbnb Community', a section that shows content that users have uploaded: photographs, videos, posts on social networks, among others.
Nike
The sports brand is inspiring in this respect. The slogan, 'Just do it', connects emotionally and directly with its potential audience, because they identify with the values of the brand and with the person who has always been its main face, Michael Jordan. It invites people to dream and fight for ideals in order to achieve goals, even the most complex ones.
Coca-cola
Who hasn't looked for a bottle of soft drink with their name or that of friends and family on it on the supermarket shelves? It was quickly shared on social media and this allowed for a rapid and clear increase in audience numbers. 'Share a Coca-Cola' is one of the most replicated campaigns in recent years, with similar campaigns like Tosta Rica, which even allowed customers' faces to be replicated on the biscuits.
Starbucks
'Starbucks stories'. You can say it louder but not clearer. The coffee chain has made storytelling the basis of its marketing initiatives. As part of its bid to achieve greater brand visibility, founder Howard Schultz has been able to convey everything from the company's origins to how it has expanded internationally, creating a genuine community of loyal Starbucks consumers.
These are just four cases, but there are countless others. Storytelling is a tool that must always be present in marketing and communication campaigns , and that is why it is included in specific training courses such as the Master in Marketing Management and the Master in Digital Marketing & Growth Hacking at EAE Barcelona. In order to be able to develop actions of this type, it is essential to have a foundation, knowledge of the strategy and practice to improve results.