When starting a business or in situations where a company wants to tackle a new stage of growth, it is important to have strategies and tools that allow it to face challenges with perspective. It is in situations like those mentioned that the Canvas Model comes into play , a formula increasingly used in large companies and by innovative entrepreneurs that allows you to take that step forward with certain guarantees. Below, we tell you what are the main uses and applications of the so-called ' Business Model Canvas '.
An expert who revolutionized the way we approach entrepreneurship and business management processes is Alexander Osterwalder. This Swiss is credited with creating one of the most important and revealing innovation methods of recent decades: the business model canvas . What exactly is the Canvas Method ? What are its strengths? How can professionals and managers apply it in their companies and businesses?
What is the Canvas Model?
What is the Business Model Canvas and what is it used for ? This is the first question that readers will be asking themselves. The Canvas Model is a business intelligence tool that allows, in a clear and bahrain whatsapp data simple way, to obtain a global vision of the project that is to be launched or of the changes that are going to be proposed in a company. Through a very specific scheme, a map is obtained with the fundamental points to achieve the objective.
Elements of the Business Model Canvas (BMC)
The diagram that forms the basis of the Canvas Model has the following elements:
Market segment
What type of clients do we target? What is their profile? What competition is there in this sector?
Competitive advantages
What are the differentiating values of your product-service? What will your proposal bring to the area of activity in which the company operates? It may be due to certain qualities, different from the rest; price; payment methods, etc.
Brand revenue
Assess the company's business lines, the price of products and services, shipping costs, if any, and other options that may alternatively provide a plus for the profit and loss account.
Channels to reach potential audiences
Online, physical point of sale, a mix of channels. In relation to each of these, the facilities that the consumer will have, deadlines and other key aspects (some competitive advantages could be detected in this respect to highlight in the previous point).
Customer service
The company/professional's identity features in relation to how it will address the user, through which means communication will take place, pre-sale services and post-sales services.
Material and human resources for the activity
This is a key point, since you need to have an account with income and another with expenses, a cost structure to negotiate so that the final balance is positive for the company.
Strategic alliances
In this globalized world, the economy is taking advantage of the benefits of synergies and collaborations between companies. Keep this in mind when preparing the Business Model Canvas for your project.