What is contextual advertising and how to use it
Posted: Tue Jan 21, 2025 9:19 am
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We have written this material especially for you. Here, on behalf of the entire team of the company "Expecto", you will be told what contextual advertising is, why it is important and how to start using it. Let's go.
Contextual advertising is an online advertisement that the user sees on the pages of websites and/or search engines (Yandex, Google, etc.). It has two main features:
Firstly , you pay not for placing an ad, but for clicks on it. The click price is set by you. Example: you create an advertising campaign. You set the click price to be 5 rubles. You limit the budget to 1,000 rubles. If 100 people click on your ad, 500 rubles will be debited from your account.
Secondly , contextual advertising is shown only to those users who are interested in the offer it offers. That is, if a user searches in Yandex for “order cheap stretch ceilings in St. Petersburg,” he will see advertising for agencies that deal with stretch ceilings in St. Petersburg, and not for a sale of office furniture in Volgograd.
Examples of contextual advertising in Google:
Contextual advertising in Google Adwords
Examples of contextual advertising in Yandex:
We have written this material especially for you. Here, on behalf of the entire team of the company "Expecto", you will be told what contextual advertising is, why it is important and how to start using it. Let's go.
Contextual advertising is an online advertisement that the user sees on the pages of websites and/or search engines (Yandex, Google, etc.). It has two main features:
Firstly , you pay not for placing an ad, but for clicks on it. The click price is set by you. Example: you create an advertising campaign. You set the click price to be 5 rubles. You limit the budget to 1,000 rubles. If 100 people click on your ad, 500 rubles will be debited from your account.
Secondly , contextual advertising is shown only to those users who are interested in the offer it offers. That is, if a user searches in Yandex for “order cheap stretch ceilings in St. Petersburg,” he will see advertising for agencies that deal with stretch ceilings in St. Petersburg, and not for a sale of office furniture in Volgograd.
Examples of contextual advertising in Google:
Contextual advertising in Google Adwords
Examples of contextual advertising in Yandex: