Social media: Building bridges between businesses and their customers
Posted: Tue Jan 21, 2025 9:21 am
As the electronic communications network expands to reflect current trends, social media platforms have become integral components, playing a dual role as powerful networking and marketing tools for businesses.
LinkedIn , with its more than 800 million members, is a great platform for professionals to communicate with each other, follow industry news and influencers, search and apply for jobs, build relationships, source talent, and much more.
Other apps like X (formerly Twitter), Instagram and Facebook are used by brands to stay in touch with chairman email lists their customers, target potential customers and maintain a positive brand image.
These apps' inboxes offer the same instant, low-cost solutions that people prefer. If you're looking to improve customer support and brand image, you need to use social media.
In fact, 87% of marketers surveyed in HubSpot's Social Media Report believe that consumers will find brands more often on social media than on search engines.
However, managing multiple social media accounts can be challenging. Integrating social media strategy into project management can help streamline this process and ensure consistent messaging across all platforms.
Video communication platforms: To synchronize in real time
Video platforms have become indispensable, especially with the rise of teleworking.
Some of the omnipresent ones are:
Zoom: A video conferencing software known for its reliability and ease of use
Skype: Pioneer in video calls, still widely used for international communication
Google Meet : This is a simple and widely used video conferencing tool that is part of the Google work environment.
While these tools are great for real-time meetings, they don't always solve the problem of asynchronous communication in distributed teams.
On the asynchronous front, Loom popularized screen recording sharing, perfected by ClickUp Clips .
ClickUp Clips is designed for situations where words just aren't enough to explain things. To use ClickUp Clips, open any conversation in ClickUp and use the video icon to quickly record your screen (with voiceover, of course) and send it directly to your recipients. It's the easiest way to share feedback, highlight issues, create tutorials, and send demos.
LinkedIn , with its more than 800 million members, is a great platform for professionals to communicate with each other, follow industry news and influencers, search and apply for jobs, build relationships, source talent, and much more.
Other apps like X (formerly Twitter), Instagram and Facebook are used by brands to stay in touch with chairman email lists their customers, target potential customers and maintain a positive brand image.
These apps' inboxes offer the same instant, low-cost solutions that people prefer. If you're looking to improve customer support and brand image, you need to use social media.
In fact, 87% of marketers surveyed in HubSpot's Social Media Report believe that consumers will find brands more often on social media than on search engines.
However, managing multiple social media accounts can be challenging. Integrating social media strategy into project management can help streamline this process and ensure consistent messaging across all platforms.
Video communication platforms: To synchronize in real time
Video platforms have become indispensable, especially with the rise of teleworking.
Some of the omnipresent ones are:
Zoom: A video conferencing software known for its reliability and ease of use
Skype: Pioneer in video calls, still widely used for international communication
Google Meet : This is a simple and widely used video conferencing tool that is part of the Google work environment.
While these tools are great for real-time meetings, they don't always solve the problem of asynchronous communication in distributed teams.
On the asynchronous front, Loom popularized screen recording sharing, perfected by ClickUp Clips .
ClickUp Clips is designed for situations where words just aren't enough to explain things. To use ClickUp Clips, open any conversation in ClickUp and use the video icon to quickly record your screen (with voiceover, of course) and send it directly to your recipients. It's the easiest way to share feedback, highlight issues, create tutorials, and send demos.