There are no boring products. There are boring marketers
Posted: Sun Dec 22, 2024 4:56 am
When brainstorming a suitable content format, it’s important to stay away from everything that’s been done before. Ignore how others are doing it, and chart your own course. That can be scary. There’s a voice in the back of your head that says, “Oh, should we really do this? What if we screw up?”
Acting on that voice is the killer of all creativity. Because yes: maybe the idea you had doesn't work. Maybe it doesn't yield enough. And then not only will all the work have been for nothing, but you will also not reach your target. For that reason, it is important that you dare to take risks and make slip-ups. After all, if you don't shoot, you'll never hit the target.
However, this requires a good dose of courage. Above all, make mistakes and learn from them. Discover what your audience is concerned with and what you can offer them in a fixed and recognizable form. In 2018, it is the only way you can still distinguish yourself from the rest:
But Marieke, our product is so boring. We really can't tell nice stories about it.
Whenever I hear that, I immediately think back to Cor Hospes. He made the clear statement that there are no boring products. There are boring marketers. Do you hear that doubtful voice in the back of your head? Then see it as a signal that you are on the right track. That voice means that you are thinking outside the box. That you are trying to discover and innovate as an organization, which ultimately leads to stories that make an impact. The kind of stories that were told at the kitchen table.
With the privacy law AVG, every organization is obliged to provide information about how it handles personal data. And that in a clear, understandable way for the customer. Among russian phone number list other things in a privacy statement. How do you ensure that the privacy statement of your organization complies with this in the short term? A few tips and examples.
Let's be honest: such a privacy statement usually does not evoke warm feelings in the reader. They are often complicated, unreadable documents. Which may well be completely in order in terms of content . But 'concise, transparent and understandable'? Written in 'clear and simple language'? They usually are not. And yet that is exactly what the new General Data Protection Regulation ( GDPR ) requires. These tips can help.
1. Think from the reader's perspective, not from the law's perspective
Of course, you can describe exactly how you deal with the legal bases, processing purposes and privacy rights. But it is more understandable to connect with the reality of the reader. What does your organization do for him? What role do personal data play in this? And how does the organization deal with this? For example, take a look at the difference between the privacy statement of Nationale Nederlanden and that of bol.com .
Acting on that voice is the killer of all creativity. Because yes: maybe the idea you had doesn't work. Maybe it doesn't yield enough. And then not only will all the work have been for nothing, but you will also not reach your target. For that reason, it is important that you dare to take risks and make slip-ups. After all, if you don't shoot, you'll never hit the target.
However, this requires a good dose of courage. Above all, make mistakes and learn from them. Discover what your audience is concerned with and what you can offer them in a fixed and recognizable form. In 2018, it is the only way you can still distinguish yourself from the rest:
But Marieke, our product is so boring. We really can't tell nice stories about it.
Whenever I hear that, I immediately think back to Cor Hospes. He made the clear statement that there are no boring products. There are boring marketers. Do you hear that doubtful voice in the back of your head? Then see it as a signal that you are on the right track. That voice means that you are thinking outside the box. That you are trying to discover and innovate as an organization, which ultimately leads to stories that make an impact. The kind of stories that were told at the kitchen table.
With the privacy law AVG, every organization is obliged to provide information about how it handles personal data. And that in a clear, understandable way for the customer. Among russian phone number list other things in a privacy statement. How do you ensure that the privacy statement of your organization complies with this in the short term? A few tips and examples.
Let's be honest: such a privacy statement usually does not evoke warm feelings in the reader. They are often complicated, unreadable documents. Which may well be completely in order in terms of content . But 'concise, transparent and understandable'? Written in 'clear and simple language'? They usually are not. And yet that is exactly what the new General Data Protection Regulation ( GDPR ) requires. These tips can help.
1. Think from the reader's perspective, not from the law's perspective
Of course, you can describe exactly how you deal with the legal bases, processing purposes and privacy rights. But it is more understandable to connect with the reality of the reader. What does your organization do for him? What role do personal data play in this? And how does the organization deal with this? For example, take a look at the difference between the privacy statement of Nationale Nederlanden and that of bol.com .