Choosing a platform and retargeting tool

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List-based ads are better suited for these prospects. The ads will show to contacts who have provided you with limited information and will lead them to longer forms with additional fields.

Additionally, retargeting can be used to move these qualified leads further down their sales cycle. For example, you could use retargeting to send a list of contacts who downloaded an ebook to sign up for a free trial of your product.

No matter your goal, it’s important to align your positioning, creative, and next step in the conversion process — whether that’s an offer landing page, a site page, or a request for more information — with your audience list. List-based retargeting can have low match rates (users are synced to accounts on each platform, usually by email address), so make sure you’re fueling your retargeting efforts with inbound content.



Truth be told, you have quite a few options for actually gambling data usa phone number your retargeting. There are a bunch of third-party platforms to do web and social retargeting, such as Perfect Audience , AdRoll , Retargeter , and Bizo . You can also do retargeting through specific platforms, such as VKontakte, Facebook, Twitter.

Email retargeting
As one of the earlier forms of retargeting, email retargeting is when you use previously collected information about a customer or prospect, such as location and name, to send them personalized emails.

While email targeting can be effective, it is important to note the many other platforms that can also be useful. While each platform you use to implement advertising will be different, there are some advantages and disadvantages to choosing those that serve advertising on social media or elsewhere on the web.

Social media retargeting often works well because people are more likely to share, respond, and discuss your content on one of these well-known platforms. They may also see ads hosted on a real account, as opposed to a small banner ad with short text that could be posted by anyone. However, web retargeting works well for impressions because the ads track your target audience across the web, not just a few specific social media sites.

Want to learn how a remarketing campaign works? We'll walk you through the step-by-step process of setting up a retargeting campaign and measuring its success.