Marketing and Sales Audit
Posted: Tue Jan 21, 2025 10:26 am
Despite what has been said, it is common for companies without widespread cybersecurity practices to find everything related to protecting their digital infrastructure a bit monomaniacal . This means that, unfortunately, a significant number of companies have encountered problems linked to poor cybersecurity practices.
The rise in security crimes is forcing organizations and companies to use artificial intelligence and analytics resources to detect cybersecurity risks and predict hacker behavior.
REFLECTION:
One of the possible solutions will be less reliance on passwords and replacing them with other devices such as biometrics.
Trend 4
Internet of Things (IoT)
Business decisions made based on the Internet of Things help a company's economy grow , because by using it correctly you do not have to work twice, but rather increase productivity and consequently reduce costs.
It has been proven that the Internet of Things technology, in addition to creating new processes and business models, provides more added value to existing ones and improves them when combined with artificial intelligence.
The future of IoT and user experience will come together through digitalisation and multiple technological tools to create the best connected devices and the most enjoyable and effective way to interact with them.
REFLECTION:
Everyone – yes, people too – and everything will be measurable and monitorable. We will live controlled by pervasive but invisible technology.
Trend 5
The changes that new technologies are implementing in the economy, the company and the market in general must be analyzed, since, when customers change, companies have to adapt quickly to the new environment to survive.
As Aristotle said:
Knowing yourself is the first step to wisdom . A leader who malaysia whatsapp data knows himself can bring about change within himself, and this change will bring about external changes that will lead him to be a successful leader.
Aristotle
Marketing auditing is an ideal instrument for measuring the degree of adaptation of the company to its environment and its capacity to provide satisfactory responses to the market.
A marketing audit must be structured according to the different areas of work specified by management at the beginning of each financial year.
REFLECTION:
We must be aware that marketing audit is and will be one of the most important marketing trends in 2024 and surely in the coming years.
Trend 6
Big Data
Today we lack data culture and this forces us to reflect that it will be difficult for us to make intelligent decisions in the areas of marketing and sales , because if we do not make them based on data analysis, they will not make sense, since it is the indispensable basis of any application of artificial intelligence.
To technologically calibrate the dimension of big data, we like to reflect on the following phrase:
«Universities evolve slower than companies; companies evolve slower than technologies; and technology evolves slower than big data.»
The challenge is not to lose control over information . The entry into force of the GDPR served, among other things, to avoid these reluctance. The basic principle is that organizations apply technical and organizational measures that guarantee that data processing is appropriate, and thus they will be able to take full advantage of this technological and marketing trend.
REFLECTION:
Big Data should lead us to a smarter business model, with better operations, higher economic income and more loyal customers (fans).
Trend 7
Databases and CRM
It is widely accepted by the market that efficient database management is a strategic issue if one wants to be competitive in a globalized and digital world.
It is therefore essential that companies stay up to date and know the implications of each part of the process, which ranges from data capture to its storage and processing, which represents one of the main challenges of the sector , having to find and retain potential talent in this area of activity.
Therefore, the main strategic advantage of marketing having a fully operational database, through a CRM adapted to the needs of the company, lies in being customer-oriented and trying to have a personalized treatment (one-to-one marketing) with each of them based on their needs, tastes, preferences, purchasing habits, etc.
The rise in security crimes is forcing organizations and companies to use artificial intelligence and analytics resources to detect cybersecurity risks and predict hacker behavior.
REFLECTION:
One of the possible solutions will be less reliance on passwords and replacing them with other devices such as biometrics.
Trend 4
Internet of Things (IoT)
Business decisions made based on the Internet of Things help a company's economy grow , because by using it correctly you do not have to work twice, but rather increase productivity and consequently reduce costs.
It has been proven that the Internet of Things technology, in addition to creating new processes and business models, provides more added value to existing ones and improves them when combined with artificial intelligence.
The future of IoT and user experience will come together through digitalisation and multiple technological tools to create the best connected devices and the most enjoyable and effective way to interact with them.
REFLECTION:
Everyone – yes, people too – and everything will be measurable and monitorable. We will live controlled by pervasive but invisible technology.
Trend 5
The changes that new technologies are implementing in the economy, the company and the market in general must be analyzed, since, when customers change, companies have to adapt quickly to the new environment to survive.
As Aristotle said:
Knowing yourself is the first step to wisdom . A leader who malaysia whatsapp data knows himself can bring about change within himself, and this change will bring about external changes that will lead him to be a successful leader.
Aristotle
Marketing auditing is an ideal instrument for measuring the degree of adaptation of the company to its environment and its capacity to provide satisfactory responses to the market.
A marketing audit must be structured according to the different areas of work specified by management at the beginning of each financial year.
REFLECTION:
We must be aware that marketing audit is and will be one of the most important marketing trends in 2024 and surely in the coming years.
Trend 6
Big Data
Today we lack data culture and this forces us to reflect that it will be difficult for us to make intelligent decisions in the areas of marketing and sales , because if we do not make them based on data analysis, they will not make sense, since it is the indispensable basis of any application of artificial intelligence.
To technologically calibrate the dimension of big data, we like to reflect on the following phrase:
«Universities evolve slower than companies; companies evolve slower than technologies; and technology evolves slower than big data.»
The challenge is not to lose control over information . The entry into force of the GDPR served, among other things, to avoid these reluctance. The basic principle is that organizations apply technical and organizational measures that guarantee that data processing is appropriate, and thus they will be able to take full advantage of this technological and marketing trend.
REFLECTION:
Big Data should lead us to a smarter business model, with better operations, higher economic income and more loyal customers (fans).
Trend 7
Databases and CRM
It is widely accepted by the market that efficient database management is a strategic issue if one wants to be competitive in a globalized and digital world.
It is therefore essential that companies stay up to date and know the implications of each part of the process, which ranges from data capture to its storage and processing, which represents one of the main challenges of the sector , having to find and retain potential talent in this area of activity.
Therefore, the main strategic advantage of marketing having a fully operational database, through a CRM adapted to the needs of the company, lies in being customer-oriented and trying to have a personalized treatment (one-to-one marketing) with each of them based on their needs, tastes, preferences, purchasing habits, etc.