The study confirmed that social media
Posted: Tue Jan 21, 2025 10:34 am
is generating sales for online retailers. However, the social media activity of large online retailers is shifting from stimulating sales to enabling users to discover new products and learn about them. According to 8th Bridge, the share of social traffic to online retail sites remains low. However, users have become much more likely to use social media to obtain important information about products.
In fact, customers of large online stores have learned to go through russia email list a significant part of the consumer journey using social platforms. Online retailers that use this have increased their revenue per visitor by an average of 10-15%. They have also almost doubled the average time customers spend on their online store site. WE WILL PROMOTE YOUR BUSINESS Read more Retailers don't see social media as a major source of traffic The world's leading online stores receive traffic from Facebook and other social networks.
However, they pay for this traffic, as the number of natural clicks is too small. In particular, top retailers actively publish ads on Facebook, as they consider this network to be the most important resource from the point of view of SMM. The average volume of incoming traffic from social networks is shown in the illustration: The share of traffic from Twitter and Instagram remains insignificant.
In fact, customers of large online stores have learned to go through russia email list a significant part of the consumer journey using social platforms. Online retailers that use this have increased their revenue per visitor by an average of 10-15%. They have also almost doubled the average time customers spend on their online store site. WE WILL PROMOTE YOUR BUSINESS Read more Retailers don't see social media as a major source of traffic The world's leading online stores receive traffic from Facebook and other social networks.
However, they pay for this traffic, as the number of natural clicks is too small. In particular, top retailers actively publish ads on Facebook, as they consider this network to be the most important resource from the point of view of SMM. The average volume of incoming traffic from social networks is shown in the illustration: The share of traffic from Twitter and Instagram remains insignificant.