NPS is a good indicator
Posted: Tue Jan 21, 2025 10:47 am
NPS = (number of supporters / total number of respondents) - (number of critics / total number of respondents) .
Based on the result, we will determine the degree of customer loyalty, which can be divided into categories:
1. 50-80% NPS - market leaders. Companies with this result have great potential for growth. Buyers are ready to make repeat purchases and recommend the product to their friends.
2. 45% but you need to improve the product or service and win new loyal customers.
3. 5-10% NPS is a fairly low loyalty indicator. We can say that the company is a victim of competition in the market and is practically not developing.
It is effective to measure NPS after launching a new advertising phone number data on the market or conducting a marketing campaign. The obtained indicators help you understand whether you are moving in the right direction, and if not, then adjust some of the company's plans.
loyalty index measurements
How to increase the loyalty index?
1. You should improve the product in accordance with the wishes of the target audience, and not your own.
2. It is necessary to develop the channels through which customers come. Be it advertising, a website, e-mail newsletters, a mobile application or something else.
3. Pay attention to improving after-sales service. Even if the client has problems, and your service helps to solve them quickly, kindly and efficiently, you will most likely receive the best reviews.
Based on the result, we will determine the degree of customer loyalty, which can be divided into categories:
1. 50-80% NPS - market leaders. Companies with this result have great potential for growth. Buyers are ready to make repeat purchases and recommend the product to their friends.
2. 45% but you need to improve the product or service and win new loyal customers.
3. 5-10% NPS is a fairly low loyalty indicator. We can say that the company is a victim of competition in the market and is practically not developing.
It is effective to measure NPS after launching a new advertising phone number data on the market or conducting a marketing campaign. The obtained indicators help you understand whether you are moving in the right direction, and if not, then adjust some of the company's plans.
loyalty index measurements
How to increase the loyalty index?
1. You should improve the product in accordance with the wishes of the target audience, and not your own.
2. It is necessary to develop the channels through which customers come. Be it advertising, a website, e-mail newsletters, a mobile application or something else.
3. Pay attention to improving after-sales service. Even if the client has problems, and your service helps to solve them quickly, kindly and efficiently, you will most likely receive the best reviews.