How to analyze your target audience and competitors

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Analysis of the target audience and competitors is the basis for promotion. Without a clear understanding of who your patients are and what the market offers, you will not be able to create an effective strategy.

Let's start with the audience. Who are your patients? For example, if a clinic specializes in pediatric medicine, the main audience is young mothers aged 25–35. They search for doctors on social networks, read reviews, and watch posts with advice. If a clinic is focused on older patients, aged 50+, the focus shifts to search engines, where people search for "cardiologist nearby" or "joint treatment".

It is important to understand not only their age and interests, but also their pain points. Young mothers want to find an experienced pediatrician who knows how to communicate with children. Older patients value the convenience of an appointment and a friendly attitude. The better you understand these needs, the more accurately you will hit the request.

Example of target audience segmentation:

Audience

Age

Problems and needs

Promotion channels

Young mothers

25-35 years old

Pediatrics, children's medicine

Social networks, SMM

Elderly patients

50+ years

General therapy, cardiology

SEO, Search Engine Advertising

Students and youth

18-25 years old

Dentistry, ophthalmology

Contextual advertising, email marketing

Now competitors. What do they offer? Look at their websites: bangladesh whatsapp number database are they convenient, do they have a section with reviews, how are doctors presented. Evaluate their advertising: what channels are they active in, what do they write on social networks, how do they respond to comments. Find weak points that can be improved. For example, if competitors do not disclose doctors' services well, emphasize the experience of your team and add cases.

What to look for:

Unique selling proposition (USP): how does the clinic differ from others?
Content quality: how informative and user-friendly are your competitors' websites?
Promotion channels: where are competitors active, what formats do they use?
Analysis of competitors and audiences provides material for creating a strong USP. For example, if competitors rely on low prices, your advantage may be in the experience of doctors and high level of service.

The better you understand your patient and the market, the easier it is to promote your clinic. This not only helps attract more people, but also builds loyalty when the clinic solves real problems for its patients.

What channels to use to promote medical services