SEO's job is to determine the semantic core of an Internet resource. In simple terms,
Posted: Wed Jan 22, 2025 3:26 am
this means determining keywords or phrases that best convey the page's theme and structure. If they are distributed correctly, the search engine will rank the site higher than its competitors.
To help webmasters, various services are offered that help determine the semantic core for free.
The most popular is Wordstat, Keyword Planner. These are services from Yandex and Google respectively. The work of the services is built on a simple principle, where you need to enter a word (phrase) in the search bar, after which the user will see a selection of words (phrase) in accordance with the statistics of requests.
In addition to free services, there are also paid ones. They provide more extensive opportunities for the webmaster. These include: Key Collector, Serpstat, SpyWords, etc.
Technical SEO
Each search engine has its own requirements for distinguishing some websites from others. The technical component of the SEO specialist's work implies bringing the site in line with the requirements put forward. After all, even if the site is well made, it is interesting, relevant, designed in a modern style, users still may not see it. Accordingly, they will not be china whatsapp number database able to evaluate it. It is technical SEO that allows you to fix this problem.
The technical part includes:
convenient navigation, structure;
correct URL architecture;
links to the site placed on other resources.
HTML and CSS
Programs that an SEO specialist needs to know. They are created to explain to the programmer the structure of the site content, where HTML is the main program. HTML tags explain to the browser the order of the header, links, where the link will lead, etc.
CSS complements HTML. It can be used to describe the external design of a page (correct display of pages on the screen, etc.).
Excel and Analytics
An SEO specialist's responsibilities include mastering Excel. Usually, this skill is not even asked about during interviews and is not specified in the job description. However, by default, an SEO specialist must master Excel and be a good user.
With its help, you can analyze incoming information, namely: create templates, process statistical data, use VLOOKUP.
Mobile SEO
The job of an SEO specialist should be to pay special attention to mobile SEO. The reason is that transitions to sites are increasingly carried out through mobile devices than through desktop computers.
To do this, an SEO promotion specialist must adapt the site to mobile devices, where the page loading speed will be high, even if the user has a low data transfer speed. Pages must have a convenient design, clickable icons, phone numbers, since users do not have a mouse and all actions are performed with a finger. Therefore, if the site is well SEO-optimized for a computer, but is not optimized for a mobile device, users of the latter will simply switch to a competitor.
To help webmasters, various services are offered that help determine the semantic core for free.
The most popular is Wordstat, Keyword Planner. These are services from Yandex and Google respectively. The work of the services is built on a simple principle, where you need to enter a word (phrase) in the search bar, after which the user will see a selection of words (phrase) in accordance with the statistics of requests.
In addition to free services, there are also paid ones. They provide more extensive opportunities for the webmaster. These include: Key Collector, Serpstat, SpyWords, etc.
Technical SEO
Each search engine has its own requirements for distinguishing some websites from others. The technical component of the SEO specialist's work implies bringing the site in line with the requirements put forward. After all, even if the site is well made, it is interesting, relevant, designed in a modern style, users still may not see it. Accordingly, they will not be china whatsapp number database able to evaluate it. It is technical SEO that allows you to fix this problem.
The technical part includes:
convenient navigation, structure;
correct URL architecture;
links to the site placed on other resources.
HTML and CSS
Programs that an SEO specialist needs to know. They are created to explain to the programmer the structure of the site content, where HTML is the main program. HTML tags explain to the browser the order of the header, links, where the link will lead, etc.
CSS complements HTML. It can be used to describe the external design of a page (correct display of pages on the screen, etc.).
Excel and Analytics
An SEO specialist's responsibilities include mastering Excel. Usually, this skill is not even asked about during interviews and is not specified in the job description. However, by default, an SEO specialist must master Excel and be a good user.
With its help, you can analyze incoming information, namely: create templates, process statistical data, use VLOOKUP.
Mobile SEO
The job of an SEO specialist should be to pay special attention to mobile SEO. The reason is that transitions to sites are increasingly carried out through mobile devices than through desktop computers.
To do this, an SEO promotion specialist must adapt the site to mobile devices, where the page loading speed will be high, even if the user has a low data transfer speed. Pages must have a convenient design, clickable icons, phone numbers, since users do not have a mouse and all actions are performed with a finger. Therefore, if the site is well SEO-optimized for a computer, but is not optimized for a mobile device, users of the latter will simply switch to a competitor.