Account-Based Marketing is a strategy to open conversations with specific accounts, it is an account-by-account, company-by-company approach, with the highest level of personalization.
Unlike Lead Generation, which seeks to “attract” people who are interested in a product or service through keywords and about which it is more difficult to know a priori if they match your client's target, ABM russia phone number example is distinguished by starting from a list of target accounts.
Account Based Marketing is the B2B marketing strategy for selling to large companies, connecting with decision makers – and influencers – by generating commercial interest in your proposal.
Many articles talk about the recent popularity of ABM, but the truth is that it has been around for a while! Its origins date back to the 1990s. The first attempts were made by companies that were already using CRM to interact with customers in the early 2000s. But it only became popular around 2010.
Today, cloud-based CRM, LinkedIn, various B2B marketing platforms and artificial intelligence have made this strategy accessible and have acquired unimaginable strength.
How does ABM work?
Account Based Marketing is a strategy that aligns marketing and sales teams to focus on target accounts . It consists of identifying the companies that have the greatest value for the business and joining forces to connect with the decision makers of each of them. To achieve this, hyper-personalized communication is generated that, although it requires greater production effort, has a higher response rate.