Development Maxim Reshetnikov predicts
Posted: Wed Jan 22, 2025 4:29 am
It is critical for hotels and inns to differentiate themselves from competitors. Konstantin Likhnitsky, digital strategist at the Demis Group marketing agency, told us what tools should be included in a digital strategy and how to maintain a reputation. Subscribe to RB.RU in Telegram In the first three quarters of 2023, 60 million guests stayed in hotels across the country, which is 18% more than in 2022.
Russian Minister of Economic a 7% increase in costa rica telegram database tourist trips compared to the positive dynamics of 16% shown last year. Demand creates supply, competition increases. This means that a marketing strategy becomes a necessity. Let's consider what presence platforms and tools need to be implemented in the promotion strategy.
Presence platforms for the hotel business Online Travel Agencies (OTA) Official website Metasearch engines Social networks Geoservices Online Travel Agencies (OTA) Booking hotels and inns through intermediaries is a convenient way for many users. Searching for suitable options used to be most often done with Booking. But after its departure from the Russian market, Ostrovok, Yandex.
Travel, Sutochno.ru, 101hotels, Bronevik, Avito, OneTwoTrip became the leaders of OTA. At the same time, Ostrovok and Yandex.Travel occupy more than half of the online booking market in Russia. 3D стратегия нового поколения! Игра, где вы становитесь хозяином галактики. Старт за 2 минуты Ad • 16+ xcraft.
Set up your subscription to RB.RU For an additional fee, you can promote cards in the system, increasing reach and conversion. The downsides are high commission and high competition. But for starting a business, this is an ideal platform for finding clients and building a reputation.
Russian Minister of Economic a 7% increase in costa rica telegram database tourist trips compared to the positive dynamics of 16% shown last year. Demand creates supply, competition increases. This means that a marketing strategy becomes a necessity. Let's consider what presence platforms and tools need to be implemented in the promotion strategy.
Presence platforms for the hotel business Online Travel Agencies (OTA) Official website Metasearch engines Social networks Geoservices Online Travel Agencies (OTA) Booking hotels and inns through intermediaries is a convenient way for many users. Searching for suitable options used to be most often done with Booking. But after its departure from the Russian market, Ostrovok, Yandex.
Travel, Sutochno.ru, 101hotels, Bronevik, Avito, OneTwoTrip became the leaders of OTA. At the same time, Ostrovok and Yandex.Travel occupy more than half of the online booking market in Russia. 3D стратегия нового поколения! Игра, где вы становитесь хозяином галактики. Старт за 2 минуты Ad • 16+ xcraft.
Set up your subscription to RB.RU For an additional fee, you can promote cards in the system, increasing reach and conversion. The downsides are high commission and high competition. But for starting a business, this is an ideal platform for finding clients and building a reputation.