Gearing Up for the Holiday Season with Facebook's Tips
Posted: Wed Jan 22, 2025 4:50 am
Formats
Almost all advertising formats are effective during the holiday season. In social networks, the following have the greatest potential:
Stories
Last holiday season, 63% of shoppers watched and posted short “stories” about products on various platforms. About a third of millennials and their parents noted that bloggers’ videos helped them choose a gift.
More than 60% of users become more interested in a product if they see it in Stories.
The format is not just for branding ads. Think of Stories as a digita costa-rica mobile phone numbers database l version of a store window. It’s a place where shoppers can find new ideas to delight their loved ones. The Stories guide is here .
Dynamic advertising
A solution for online stores with a ready-made product catalog. By transferring it to Facebook, you can launch a campaign that will automatically offer users relevant products.
Using a pixel on the site or tracking in the application, the system determines which products visitors have viewed and shows them similar options. You can read about setting up catalogs and dynamic ad templates by following the links. Tips for expanding your audience reach with this format are here .
In Google, similar functions are performed by dynamic search ads and smart shopping campaigns , in Yandex - dynamic ads and smart banners , in myTarget - dynamic remarketing . Use them to reach a larger interested audience.
Conclusion
The last months of the year are a busy time, especially for retail and e-commerce. To avoid being distracted by developing advertising strategies during a surge in demand and not kicking yourself because the moment has been missed, start planning your campaigns right now.
Advertising in Telegram – what is it like?
There are no "carousels", text and graphic banners or pre-rolls in Telegram. The advertising format here is essentially the same: a post with one or more links.
From this article you will learn:Return and Convert: myTarget Dynamic Remarketing
At the webinar of the Cybermarketing training center , myTarget manager Anna Borovikova spoke about dynamic remarketing. We have combined the key points — advertising formats, technology setup features and cases — in the article so that you can effectively use the tool in advertising campaigns.
Almost all advertising formats are effective during the holiday season. In social networks, the following have the greatest potential:
Stories
Last holiday season, 63% of shoppers watched and posted short “stories” about products on various platforms. About a third of millennials and their parents noted that bloggers’ videos helped them choose a gift.
More than 60% of users become more interested in a product if they see it in Stories.
The format is not just for branding ads. Think of Stories as a digita costa-rica mobile phone numbers database l version of a store window. It’s a place where shoppers can find new ideas to delight their loved ones. The Stories guide is here .
Dynamic advertising
A solution for online stores with a ready-made product catalog. By transferring it to Facebook, you can launch a campaign that will automatically offer users relevant products.
Using a pixel on the site or tracking in the application, the system determines which products visitors have viewed and shows them similar options. You can read about setting up catalogs and dynamic ad templates by following the links. Tips for expanding your audience reach with this format are here .
In Google, similar functions are performed by dynamic search ads and smart shopping campaigns , in Yandex - dynamic ads and smart banners , in myTarget - dynamic remarketing . Use them to reach a larger interested audience.
Conclusion
The last months of the year are a busy time, especially for retail and e-commerce. To avoid being distracted by developing advertising strategies during a surge in demand and not kicking yourself because the moment has been missed, start planning your campaigns right now.
Advertising in Telegram – what is it like?
There are no "carousels", text and graphic banners or pre-rolls in Telegram. The advertising format here is essentially the same: a post with one or more links.
From this article you will learn:Return and Convert: myTarget Dynamic Remarketing
At the webinar of the Cybermarketing training center , myTarget manager Anna Borovikova spoke about dynamic remarketing. We have combined the key points — advertising formats, technology setup features and cases — in the article so that you can effectively use the tool in advertising campaigns.