The optimal time to start sending is 3-4 weeks
Posted: Wed Jan 22, 2025 5:01 am
But it also applies to the style of communication. It is easier and more humane to communicate with the client, joke, use brackets and emoji - in moderation, of course. All the examples we discussed in this article somehow reflected or violated one of these rules. Check it out of curiosity :)8 Mistakes in New Year's Messenger Emails and How to Fix Them December 13, 2024 7 minutes Cover of an article about holiday newsletters in messengers New Year's mailings in messengers can bring in a lot of money: people buy gifts, decorate their houses. And in general, they are ready to spend money - it's a holiday after all. But just sending out a mailing is half the work. It is important not to make mistakes, otherwise you will have neither sales nor satisfied customers. In this article, we will tell you about the most common mistakes companies make on the eve of the holiday and share solutions on how to avoid them.
Bonus to the article: a checklist for canada phone number list checking holiday mailings. Mistake 1: Too little or too much Clients won't remember your promotion if you wrote about it once on December 15 and then disappeared from the radar. With a daily flow, it will be the other way around - they will simply unsubscribe from the mailings, and the number will be thrown into spam. You need a golden mean. Solution: Create a chain of messages in a messenger. One message = one main idea. This way your customers won’t get confused and will reach the purchase step by step. before the holiday and send messages every 4-7 days. If you started later, no problem. Reduce the number of messages in the chain so that you have time to send them out.
Don't try to squeeze the entire chain into the remaining days before the holiday. Before the New Year, you can create a step-by-step chain of messages. Tell about upcoming discounts, competitions and games - for example, online advent calendars - four weeks in advance. Start talking about the holiday three weeks in advance with gift selections or seasonal items. Remind them two weeks in advance that the holiday is coming soon - it's time to place an order. Announce the final sale one week in advance. It is important that delivery works even during this time, and that buyers receive gifts before the holidays; Congratulate them on the upcoming holiday the day before and remind them of the last chance to place an order if your delivery is still working. January holidays - support the festive mood with small promotions.
Bonus to the article: a checklist for canada phone number list checking holiday mailings. Mistake 1: Too little or too much Clients won't remember your promotion if you wrote about it once on December 15 and then disappeared from the radar. With a daily flow, it will be the other way around - they will simply unsubscribe from the mailings, and the number will be thrown into spam. You need a golden mean. Solution: Create a chain of messages in a messenger. One message = one main idea. This way your customers won’t get confused and will reach the purchase step by step. before the holiday and send messages every 4-7 days. If you started later, no problem. Reduce the number of messages in the chain so that you have time to send them out.
Don't try to squeeze the entire chain into the remaining days before the holiday. Before the New Year, you can create a step-by-step chain of messages. Tell about upcoming discounts, competitions and games - for example, online advent calendars - four weeks in advance. Start talking about the holiday three weeks in advance with gift selections or seasonal items. Remind them two weeks in advance that the holiday is coming soon - it's time to place an order. Announce the final sale one week in advance. It is important that delivery works even during this time, and that buyers receive gifts before the holidays; Congratulate them on the upcoming holiday the day before and remind them of the last chance to place an order if your delivery is still working. January holidays - support the festive mood with small promotions.