How to choose images for contextual and targeted advertising that will be clicked on
Posted: Wed Jan 22, 2025 5:05 am
Examples of a universal entry (left) and a text-graphic advertising block on VKontakte (left)
Requirements for images for advertising on VKontakte:
How to choose images for contextual and targeted advertising that will be clicked on
Requirements for images for advertising in myTarget
The myTarget system is used to place advertisements on Odnoklassniki, VKontakte and Mail.ru projects.
How to choose images for contextual and targeted uruguay mobile phone numbers database advertising that will be clicked on
Example of myTarget ad on the My World website
Requirements for images for advertising in myTarget:
How to choose images for contextual and targeted advertising that will be clicked on
What pictures to choose for advertising so that people click on them
Compliance of images with the requirements of advertising systems is a guarantee of quick moderation. But in order for them to attract the target audience, increase traffic to the site and help increase CTR, consider the following recommendations for choosing images for advertising.
1 Show the product in its best light
If you are advertising a product, show it close-up. Use a contrasting background, without distracting details, so that the product can be seen even on the smallest screens.
How to choose images for contextual and targeted advertising that will be clicked on
2 Demonstrate the product in action
Simply showing the product is a standard solution. You can go further and show how it works. For example, a sofa folds and unfolds, and a bicycle rides up a mountain.
How to choose images for contextual and targeted advertising that will be clicked on
3. Engage emotions and associations
In the case of goods, at least it is clear what to depict in the picture. But what about services? One option is to show what a person will receive after ordering the service ("before and after").
How to choose images for contextual and targeted advertising that will be clicked on
Also use associations. Are you advertising a make-up artist? Attract attention with a lipstick that takes up half the screen – the target audience won’t be able to pass by.
How to choose images for contextual and targeted advertising that will be clicked on
Requirements for images for advertising on VKontakte:
How to choose images for contextual and targeted advertising that will be clicked on
Requirements for images for advertising in myTarget
The myTarget system is used to place advertisements on Odnoklassniki, VKontakte and Mail.ru projects.
How to choose images for contextual and targeted uruguay mobile phone numbers database advertising that will be clicked on
Example of myTarget ad on the My World website
Requirements for images for advertising in myTarget:
How to choose images for contextual and targeted advertising that will be clicked on
What pictures to choose for advertising so that people click on them
Compliance of images with the requirements of advertising systems is a guarantee of quick moderation. But in order for them to attract the target audience, increase traffic to the site and help increase CTR, consider the following recommendations for choosing images for advertising.
1 Show the product in its best light
If you are advertising a product, show it close-up. Use a contrasting background, without distracting details, so that the product can be seen even on the smallest screens.
How to choose images for contextual and targeted advertising that will be clicked on
2 Demonstrate the product in action
Simply showing the product is a standard solution. You can go further and show how it works. For example, a sofa folds and unfolds, and a bicycle rides up a mountain.
How to choose images for contextual and targeted advertising that will be clicked on
3. Engage emotions and associations
In the case of goods, at least it is clear what to depict in the picture. But what about services? One option is to show what a person will receive after ordering the service ("before and after").
How to choose images for contextual and targeted advertising that will be clicked on
Also use associations. Are you advertising a make-up artist? Attract attention with a lipstick that takes up half the screen – the target audience won’t be able to pass by.
How to choose images for contextual and targeted advertising that will be clicked on