Like brand products and lifestyle.
Posted: Sun Dec 22, 2024 5:09 am
Besides the difference between Chinese and international content, Douyin’s most popular content tends to be about extraordinary things or people.
ntroducing their cute pets,
trending products,
showing off their good looks,
performing, or
displaying their skills.
To Chinese individuals, the app is a place for telling emotional stories, sharing knowledge, and expressing their lifestyle.
Douyin is also more about products than TikTok, which benefits indian whatsapp number brands as it encourages discussion of the products.
The app has less political content than TikTok, meaning there is more room to focus on other topics
Searching on Douyin & TikTok
Douyin’s Search Page
TikTok content is prioritized and localized like Facebook’s, with local content being pushed first, and larger accounts in shared cultural regions like East Asia (e.g., Japan, Korea, Hong Kong, and Taiwan) being promoted across multiple areas.
On Douyin, search rankings depend on keywords, follower count, and likes, with verified business accounts getting higher priority.
Content recommendation focuses on factors like traffic pools, cumulative recommendations, popularity weighting, and user psychology.
E-Commerce on Douyin
Launched in 2016, Douyin has been around longer in China than TikTok which was released a year later.
The app has been playing a role in e-commerce for a little longer too.
TikTok Shop was released worldwide in late 2023, but Douyin opened its marketplace feature in 2022. In some countries, this feature is yet to be included.
Overall, China has a bigger livestreaming culture than North America.
According to the multinational consultancy firm McKinsey & Company, “China is the most mature of all live-commerce markets. We found that 57 percent of live-commerce users in the country have used the shopping format for more than three years, compared with just 5 to 7 percent of live-commerce users in Europe, Latin America, and the United States.”
Therefore, it’s no surprise that Douyin’s connection to selling products differs quite a lot from its international counterpart.
ntroducing their cute pets,
trending products,
showing off their good looks,
performing, or
displaying their skills.
To Chinese individuals, the app is a place for telling emotional stories, sharing knowledge, and expressing their lifestyle.
Douyin is also more about products than TikTok, which benefits indian whatsapp number brands as it encourages discussion of the products.
The app has less political content than TikTok, meaning there is more room to focus on other topics
Searching on Douyin & TikTok
Douyin’s Search Page
TikTok content is prioritized and localized like Facebook’s, with local content being pushed first, and larger accounts in shared cultural regions like East Asia (e.g., Japan, Korea, Hong Kong, and Taiwan) being promoted across multiple areas.
On Douyin, search rankings depend on keywords, follower count, and likes, with verified business accounts getting higher priority.
Content recommendation focuses on factors like traffic pools, cumulative recommendations, popularity weighting, and user psychology.
E-Commerce on Douyin
Launched in 2016, Douyin has been around longer in China than TikTok which was released a year later.
The app has been playing a role in e-commerce for a little longer too.
TikTok Shop was released worldwide in late 2023, but Douyin opened its marketplace feature in 2022. In some countries, this feature is yet to be included.
Overall, China has a bigger livestreaming culture than North America.
According to the multinational consultancy firm McKinsey & Company, “China is the most mature of all live-commerce markets. We found that 57 percent of live-commerce users in the country have used the shopping format for more than three years, compared with just 5 to 7 percent of live-commerce users in Europe, Latin America, and the United States.”
Therefore, it’s no surprise that Douyin’s connection to selling products differs quite a lot from its international counterpart.