What is the cold mail response rate?
Posted: Wed Jan 22, 2025 5:33 am
The response rate for cold email is between 1% and 5% , according to a report by Woodpecker . Meanwhile, the open rate is 44% , according to data from QuickMail . This means that almost half of the people see the message, but less than 5% respond.
>>>> Enjoy reading: winning customers by email — everything you need to know about cold email
What is a good email response rate?
A good response rate for cold mail is around 5%. Therefore, you should receive 5 responses for every 100 emails you send. Additionally, you should expect most of the responses to be positive about your approach. In other words, do what was asked in the body of the email.
The open rate must exceed 40% to generate a good return on your cold mailing campaign. In other words, for every 100 emails sent, at least 40 must be opened.
Do you find that your emails aren’t up to par? There are tactics for writing a good cold email, and we’ll show you the best ones below!
How to make a good cold email?
To make a good cold email, you need to:
be brief and objective;
ask questions;
use a strong CTA.
Learn more below!
1. Be brief and objective
Recipients often read their emails on their cell marketing list of plumbers phones between meetings, so it’s best not to take too long to explain why you’re contacting them.
Be objective. Tell your potential customer right away who you are, where you got in touch, the reason for your message, and how your company can help them solve their problem. Keep in mind that your email needs to add some value to the customer’s life.
For example: Hi, [lead name]. [Name of a mutual contact] sent me your email and would like to talk to you about our solution.
2. Ask questions
Data shared by Klenty shows that using a question in the subject line can increase the open rate of cold emails by almost 49% . This is because people feel compelled to respond.
However, avoid generic questions. The best thing to do is to think carefully and use questions that pique the readers’ curiosity and relate to what your company offers, such as: “Why do X% of companies in segment Y close in less than 5 years?”
>>>> Enjoy reading: winning customers by email — everything you need to know about cold email
What is a good email response rate?
A good response rate for cold mail is around 5%. Therefore, you should receive 5 responses for every 100 emails you send. Additionally, you should expect most of the responses to be positive about your approach. In other words, do what was asked in the body of the email.
The open rate must exceed 40% to generate a good return on your cold mailing campaign. In other words, for every 100 emails sent, at least 40 must be opened.
Do you find that your emails aren’t up to par? There are tactics for writing a good cold email, and we’ll show you the best ones below!
How to make a good cold email?
To make a good cold email, you need to:
be brief and objective;
ask questions;
use a strong CTA.
Learn more below!
1. Be brief and objective
Recipients often read their emails on their cell marketing list of plumbers phones between meetings, so it’s best not to take too long to explain why you’re contacting them.
Be objective. Tell your potential customer right away who you are, where you got in touch, the reason for your message, and how your company can help them solve their problem. Keep in mind that your email needs to add some value to the customer’s life.
For example: Hi, [lead name]. [Name of a mutual contact] sent me your email and would like to talk to you about our solution.
2. Ask questions
Data shared by Klenty shows that using a question in the subject line can increase the open rate of cold emails by almost 49% . This is because people feel compelled to respond.
However, avoid generic questions. The best thing to do is to think carefully and use questions that pique the readers’ curiosity and relate to what your company offers, such as: “Why do X% of companies in segment Y close in less than 5 years?”