Smart Campaigns in Google
Posted: Wed Jan 22, 2025 5:52 am
Since spring 2020, the customer's competitors have also begun to use the MKB "Banner on Search" tool.
Results of testing hypothesis #2 “Clicks from a banner on search will be cheaper”
Hypothesis 3: Google will bring more leads than Yandex
According to Similarweb, the Yandex search engine has a larger audience in Russia than Google. Based on experience, clients of the Promo Expert agency receive more visitors from Yandex and the conversion cost is lower than from Google.
"Already during test campaigns in Yandex Metrica and Google Analytics, we tracked which campaigns would bring leads at a low price. Campaigns in Google Ads showed good results. This is how the hypothesis was born that Google would bring more leads than Yandex"
Maria Korolkova
Head of the Contextual Advertising Department of the Promo Expert agency
To test the hypothesis, we decided to hit all fronts at Google:
Google Search and Display Network
Gmail and YouTube Video Campaigns
Remarketing
Dynamic feed remarketing
Example of a creative in bc data hong kong phone number on desktop
Hypothesis #3 confirmed!
There are more leads from Google KMS. Cost of a lead in Google networks:
3 times lower than in Yandex networks;
9.5 times lower than from Google search.
Results of testing hypothesis #2 “Clicks from a banner on search will be cheaper”
By the beginning of 2021, the number of leads from the manufacturer of cryogenic equipment and technical gases had increased exponentially, and the cost of a lead had fallen from 2,500 to 1,000 ₽
Results of testing hypothesis #2 “Clicks from a banner on search will be cheaper”
Hypothesis 3: Google will bring more leads than Yandex
According to Similarweb, the Yandex search engine has a larger audience in Russia than Google. Based on experience, clients of the Promo Expert agency receive more visitors from Yandex and the conversion cost is lower than from Google.
"Already during test campaigns in Yandex Metrica and Google Analytics, we tracked which campaigns would bring leads at a low price. Campaigns in Google Ads showed good results. This is how the hypothesis was born that Google would bring more leads than Yandex"
Maria Korolkova
Head of the Contextual Advertising Department of the Promo Expert agency
To test the hypothesis, we decided to hit all fronts at Google:
Google Search and Display Network
Gmail and YouTube Video Campaigns
Remarketing
Dynamic feed remarketing
Example of a creative in bc data hong kong phone number on desktop
Hypothesis #3 confirmed!
There are more leads from Google KMS. Cost of a lead in Google networks:
3 times lower than in Yandex networks;
9.5 times lower than from Google search.
Results of testing hypothesis #2 “Clicks from a banner on search will be cheaper”
By the beginning of 2021, the number of leads from the manufacturer of cryogenic equipment and technical gases had increased exponentially, and the cost of a lead had fallen from 2,500 to 1,000 ₽