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Posted: Wed Jan 22, 2025 6:06 am
To overcome user whims, it is necessary to rewrite the texts of product cards, categories and the main page.
If the site is not very large, for example, 100 products, the texts can be rewritten manually. If there are 1000 products, manual rewriting will take you a long time. But at the Metallita stage, this work needs to be done.
Read also:
What is a product card and how to fill it out
4. Basic analytics
The tools become more complex, the costs are higher. You inevitably face questions:
Where do users come from?
On which pages do users convert, and from which do they leave?
Are you promoting SEO correctly, and does SEO bring sales, or at least adding to the cart?
You do paid advertising, you pay money directly to Yandex or Google, if you are not in Russia. But does this money bring money? Is there a return on investment?
The idea of analytics arises. You install Yandex Metrica or Google Analytics on the site and start analyzing traffic sources.
Subscribe to the telegram channel "Promo Expert" with Evgeniy Letov
Sharing experiences in online advertising
We show cases
We have fun through memes
We publish free instructions for self-promotion
We inform about webinars, seminars, conferences
Evgeny Letov,
founder of the Promo Expert agency
Metallite Tools. Basic Analytics
Read also:
What are UTM tags?
Threats of Metallite
Search engine algorithms are such that:
In each city, local sites are given priority. In your city, you get bc data malaysia phone number from search engines. If you want to cover other cities, you will have to fight with local sites and online stores in each one.
More trust and better positions are given to large sites: aggregators and marketplaces - they sit in the tops for most topics. We will have to compete with them.
Users are becoming more capricious. They choose not from 3-5 sites, but from 10 sites, online stores and marketplaces - all selling the same thing.
People are specifying their queries more precisely. And you need to SEO more precisely.
You are developing a website and, let's say, it no longer has 100 pages, but 10,000. Something needs to be done with texts, conversions, analytics. Manual adjustments are no longer possible.
If the site is not very large, for example, 100 products, the texts can be rewritten manually. If there are 1000 products, manual rewriting will take you a long time. But at the Metallita stage, this work needs to be done.
Read also:
What is a product card and how to fill it out
4. Basic analytics
The tools become more complex, the costs are higher. You inevitably face questions:
Where do users come from?
On which pages do users convert, and from which do they leave?
Are you promoting SEO correctly, and does SEO bring sales, or at least adding to the cart?
You do paid advertising, you pay money directly to Yandex or Google, if you are not in Russia. But does this money bring money? Is there a return on investment?
The idea of analytics arises. You install Yandex Metrica or Google Analytics on the site and start analyzing traffic sources.
Subscribe to the telegram channel "Promo Expert" with Evgeniy Letov
Sharing experiences in online advertising
We show cases
We have fun through memes
We publish free instructions for self-promotion
We inform about webinars, seminars, conferences
Evgeny Letov,
founder of the Promo Expert agency
Metallite Tools. Basic Analytics
Read also:
What are UTM tags?
Threats of Metallite
Search engine algorithms are such that:
In each city, local sites are given priority. In your city, you get bc data malaysia phone number from search engines. If you want to cover other cities, you will have to fight with local sites and online stores in each one.
More trust and better positions are given to large sites: aggregators and marketplaces - they sit in the tops for most topics. We will have to compete with them.
Users are becoming more capricious. They choose not from 3-5 sites, but from 10 sites, online stores and marketplaces - all selling the same thing.
People are specifying their queries more precisely. And you need to SEO more precisely.
You are developing a website and, let's say, it no longer has 100 pages, but 10,000. Something needs to be done with texts, conversions, analytics. Manual adjustments are no longer possible.