What Are Promotional SMS Messages?
Posted: Wed Jan 22, 2025 6:49 am
As the name implies, promotional texts aim to promote a business’s offerings, raise awareness, and increase sales. They are used to advertise a business’s products and services to customers via short texts that are sent directly to people’s phone numbers.
They are sometimes referred bulgaria whatsapp number data to as “marketing messages” or “advertising messages”. There is no difference, however – all these names are synonymous with each other.
Promotional SMS messages are an extremely effective tool for a number of reasons.
First, as we’ve already seen, SMS messages enjoy a 98% open rate. This means that nearly every single promotional text you send to your prospects and customers will at the very least be seen and read. This cannot be said for a channel like email, for example, which struggles with a mere 28% open rate.
Second, due to the fact that nearly all mobile phones have SMS functionality built in as standard, your customers and prospects are not required to download apps or subscribe to your email list to receive your promotional communications.
Third, since SMS messages rely only on standard cellular networks, your recipients don’t even need to have an internet connection in order to receive them.
They are sometimes referred bulgaria whatsapp number data to as “marketing messages” or “advertising messages”. There is no difference, however – all these names are synonymous with each other.
Promotional SMS messages are an extremely effective tool for a number of reasons.
First, as we’ve already seen, SMS messages enjoy a 98% open rate. This means that nearly every single promotional text you send to your prospects and customers will at the very least be seen and read. This cannot be said for a channel like email, for example, which struggles with a mere 28% open rate.
Second, due to the fact that nearly all mobile phones have SMS functionality built in as standard, your customers and prospects are not required to download apps or subscribe to your email list to receive your promotional communications.
Third, since SMS messages rely only on standard cellular networks, your recipients don’t even need to have an internet connection in order to receive them.