Example: Municipal Museum
Posted: Sun Dec 22, 2024 5:15 am
Example: petitions for Environmental Defense
Palm oil plantations are bad for the rainforest. Milieudefensie found a match with 10 micro-influencers who are concerned with sustainability, such as Lisa goes vegan . The influencers shared their sincere reaction to a shocking video on this subject via Instagram Stories. Online visibility was the modest goal, but it also yielded 700 completed petitions against palm oil.
2. The engagement rate is usually higher
A high engagement rate is the holy grail of many marketers. Logical, because unlike the number of followers, it says something about their involvement. How good is the bond between influencer and follower? And how quickly are they inclined to accept messages from them? Micro-influencers often have a high involvement with their followers, because they can identify with each other.
The Stedelijk Museum in Amsterdam experienced this difference very clearly, as was evident from the story of Saskia du Bois and Femke Pijls . In order to promote the photo exhibition of Ed van der Elsken, the museum came up with a photo contest and put it out to 3 well-known photographers. They also worked with six micro-influencers, such as Chloé Leenheer . What turned out? The posts of the first group had a large reach, but little interaction. The calls from the micro-influencers ultimately yielded more than 1,000 entries for the contest.
3. They often do more for your brand
Influencers can be very social. They are just like canada whatsapp number people. If you give them genuine attention and tips that suit them, they will gladly do something in return. This is reinforced by the fact that micro-influencers are often not financially dependent on their YouTube channel or blog.
Sometimes they want to work with you for almost nothing, because they get more reach through your brand. Or they share more about your campaign than agreed. Simply because they like your brand or product so much. So think carefully about what you can offer that micro-influencer and how you can make your briefing as attractive as possible.
Example: Runner's World x Vifit Sport
Running a marathon is magical for many running fans. Imo Muller of Runner's World came up with a campaign together with Vifit to promote the new product line Vifit Sport. With athletes and micro-influencers Robert Lathouwers and Susan Krumins in the lead roles, an enthusiastic group of runners was formed. The campaign followed the runners to the marathon in New York, during the big performance and afterwards.
Palm oil plantations are bad for the rainforest. Milieudefensie found a match with 10 micro-influencers who are concerned with sustainability, such as Lisa goes vegan . The influencers shared their sincere reaction to a shocking video on this subject via Instagram Stories. Online visibility was the modest goal, but it also yielded 700 completed petitions against palm oil.
2. The engagement rate is usually higher
A high engagement rate is the holy grail of many marketers. Logical, because unlike the number of followers, it says something about their involvement. How good is the bond between influencer and follower? And how quickly are they inclined to accept messages from them? Micro-influencers often have a high involvement with their followers, because they can identify with each other.
The Stedelijk Museum in Amsterdam experienced this difference very clearly, as was evident from the story of Saskia du Bois and Femke Pijls . In order to promote the photo exhibition of Ed van der Elsken, the museum came up with a photo contest and put it out to 3 well-known photographers. They also worked with six micro-influencers, such as Chloé Leenheer . What turned out? The posts of the first group had a large reach, but little interaction. The calls from the micro-influencers ultimately yielded more than 1,000 entries for the contest.
3. They often do more for your brand
Influencers can be very social. They are just like canada whatsapp number people. If you give them genuine attention and tips that suit them, they will gladly do something in return. This is reinforced by the fact that micro-influencers are often not financially dependent on their YouTube channel or blog.
Sometimes they want to work with you for almost nothing, because they get more reach through your brand. Or they share more about your campaign than agreed. Simply because they like your brand or product so much. So think carefully about what you can offer that micro-influencer and how you can make your briefing as attractive as possible.
Example: Runner's World x Vifit Sport
Running a marathon is magical for many running fans. Imo Muller of Runner's World came up with a campaign together with Vifit to promote the new product line Vifit Sport. With athletes and micro-influencers Robert Lathouwers and Susan Krumins in the lead roles, an enthusiastic group of runners was formed. The campaign followed the runners to the marathon in New York, during the big performance and afterwards.