Have a script, but know how to adapt it
Posted: Wed Jan 22, 2025 7:15 am
Speaking of arguments, it is a good idea to use a sales script. In other words, a document that shows what should be said during the call, serving as a guide for the sales team.
Therefore, it is a way to ensure that all calls are of the same quality and that salespeople know what to do from the moment the potential customer answers the phone.
However, at the same time, it is necessary to know how to adapt when necessary, since the contact may simply ask a question that was not in the script. In this case, the salesperson needs to be flexible in order to respond correctly.
In general, the ideal is to end contact with a scheduled pharmaceuticals email list visit. However, in many cases, the best the salesperson can do is qualify the lead and find out who is the ideal person to talk to — the decision maker — to send an introductory email.
Therefore, you need to be prepared for changes!
>>>> Learn how to create your script in this article: How to create a telephone sales script?
Step 8: Document customer contacts
The eighth phase includes the key point for monitoring, analyzing and measuring the results of your negotiations and those in progress: documenting contacts with clients.
To do this, it is interesting to adopt a CRM system , since the tool stores and reviews the calls made by your cell phone, if you have the application downloaded on it.
This way, it is easy and practical to find out which customer you spoke to, for how long and what the outcome of that phone call was. In other words, the next time you call, you will know how to develop a strategy based on the stage the customer is at in the sales funnel.
This is one of those telephone prospecting tips that allows you to organize your customer portfolio very well. You can therefore serve more people in less time and not forget what was said in the last contact.
This way, you can also discover what went right and wrong and how to improve your arguments and service to a particular client.
Step 9: Follow up
Therefore, it is a way to ensure that all calls are of the same quality and that salespeople know what to do from the moment the potential customer answers the phone.
However, at the same time, it is necessary to know how to adapt when necessary, since the contact may simply ask a question that was not in the script. In this case, the salesperson needs to be flexible in order to respond correctly.
In general, the ideal is to end contact with a scheduled pharmaceuticals email list visit. However, in many cases, the best the salesperson can do is qualify the lead and find out who is the ideal person to talk to — the decision maker — to send an introductory email.
Therefore, you need to be prepared for changes!
>>>> Learn how to create your script in this article: How to create a telephone sales script?
Step 8: Document customer contacts
The eighth phase includes the key point for monitoring, analyzing and measuring the results of your negotiations and those in progress: documenting contacts with clients.
To do this, it is interesting to adopt a CRM system , since the tool stores and reviews the calls made by your cell phone, if you have the application downloaded on it.
This way, it is easy and practical to find out which customer you spoke to, for how long and what the outcome of that phone call was. In other words, the next time you call, you will know how to develop a strategy based on the stage the customer is at in the sales funnel.
This is one of those telephone prospecting tips that allows you to organize your customer portfolio very well. You can therefore serve more people in less time and not forget what was said in the last contact.
This way, you can also discover what went right and wrong and how to improve your arguments and service to a particular client.
Step 9: Follow up