What is social media technology?

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Today, they partner with influencers like Tabitha Brown to offer trendy clothing, food, skincare and hair care products, electronics, toys and more. People choose Target when they want a bit of extra joy usa b2b leads in their life—whether it’s from recreating online aesthetics at home or being delighted in store.

An Instagram post from influencer Tabitha Brown encouraging people to celebrate her Target launch in person.

Target looks to social media to understand emerging trends, how they can infuse more joy into people’s experiences with their brand and what their next collaboration should look like.

Use social media to create an impactful brand story
Brand storytelling is an essential part of your overall marketing strategy. To tell better stories, you have to listen to what people are saying. That starts with social monitoring, but can’t stop there. Social listening is critical to understanding people’s experiences with your brand because the best storytellers are engaged listeners.

Looking to learn more about how you can grow and protect your brand? Download this corporate communication plan template—it guides you through creating a calendar roadmap with quarterly initiatives, crafting a distribution strategy and more.


At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.