A screenshot of Essie's TikTok post on fun and nostalgic 90's nail art

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First, take advantage of popular TikTok sounds in your austria b2b leads content. When different sounds are used often—especially in a way that’s recognizable and enjoyable—it makes people stop scrolling to see the sound used in a fun new way.

Take a look at Capri Sun using the popular TikTok sound from The Kardashians of Kris Jenner showing off her china collection to a friend. Many brands and creators use this sound when showcasing something cool—and Capri Sun did just that when showing off its new straws.

A screenshot of a TikTok post from Capri-Sun announcing their new straws using a trending audio
Another way to grab attention is to hook the viewer with a great story. Dive right in with a strong story hook in order to get them to stop scrolling—or use a text overlay to explain more about your story so people want to hear the full thing.

While not a brand, you could also take a page out of creator Alana Fineman’s book. She shares different restaurant skits and starts every video with the same line—”Time for another restaurant story.” And it pulls in her audience and gets them ready for story time every time.

Also, keep an eye out for various TikTok trends that your brand can jump on. These are more likely to pop up in the For You page if they’re timely enough and they’re also more likely to catch a viewer’s eye.

Finally, consider hopping on a TikTok challenge as long as it’s still relevant to your business. Or, create your own challenge and challenge your audience to give it a try.

Here’s an example of a video that isn’t a challenge, but easily could be turned into one. Essie created a fun and nostalgic ’90s nail art TikTok post. The team easily could’ve turned this into a challenge by asking followers and nail influencers to create their own ’90s looks.

While there doesn’t necessarily have to be an incentive, one great way to increase engagement and participation is by offering a prize to the best (a more subjective choice) or the video that gets the most likes (a more straightforward option).