Here’s how Ninja Promo highlights testimonials on the homepage.
Posted: Thu Jan 23, 2025 3:22 am
Educational videos
With their audio-visual nature, videos are an engaging way to present huge volumes of information. In fact, 45% of marketers in the Semrush survey agree that videos are the top-performing content format. Create cyprus b2b leads educational videos highlighting key industry insights and tips that will be of value to your audience. These can prove to be valuable to audiences in the awareness and consideration stages.
Sprout’s YouTube channel houses videos on topics relevant to our audience. From Instagram marketing hacks to annual predictions – there’s a lot that our viewers can learn from these videos. As with static social media content, test what works on video too: long-form, short-form or bite-sized content.
Screenshot of Sprout's YouTube videos page showing eight latest videos.Source: YouTube
Testimonials
Testimonials are customer statements describing how your business has addressed a major challenge. It serves as social proof to help convince the reader to make a decision. Depending on the details, testimonials can be effective at every stage of the funnel.
Testimonials can either be in video or text format. Video testimonials are an effective way to humanize the client and add authenticity to the story. With text-based testimonials, including the person’s photo for each testimonial to humanize the story.
Screenshot of Ninja Promo's homepage showing three testimonials under a text that reads "what people are saying".Source: Ninja Promo
Tutorials
Once you’ve got businesses interested or even onboarded, the process doesn’t stop there. You’ll need to help users take full advantage of everything you have to offer. Tutorials are crucial in the retention stage, helping the customer through setup and beyond.
With their audio-visual nature, videos are an engaging way to present huge volumes of information. In fact, 45% of marketers in the Semrush survey agree that videos are the top-performing content format. Create cyprus b2b leads educational videos highlighting key industry insights and tips that will be of value to your audience. These can prove to be valuable to audiences in the awareness and consideration stages.
Sprout’s YouTube channel houses videos on topics relevant to our audience. From Instagram marketing hacks to annual predictions – there’s a lot that our viewers can learn from these videos. As with static social media content, test what works on video too: long-form, short-form or bite-sized content.
Screenshot of Sprout's YouTube videos page showing eight latest videos.Source: YouTube
Testimonials
Testimonials are customer statements describing how your business has addressed a major challenge. It serves as social proof to help convince the reader to make a decision. Depending on the details, testimonials can be effective at every stage of the funnel.
Testimonials can either be in video or text format. Video testimonials are an effective way to humanize the client and add authenticity to the story. With text-based testimonials, including the person’s photo for each testimonial to humanize the story.
Screenshot of Ninja Promo's homepage showing three testimonials under a text that reads "what people are saying".Source: Ninja Promo
Tutorials
Once you’ve got businesses interested or even onboarded, the process doesn’t stop there. You’ll need to help users take full advantage of everything you have to offer. Tutorials are crucial in the retention stage, helping the customer through setup and beyond.