The final stage occurs when the customer decides to take action
Posted: Thu Jan 23, 2025 3:22 am
Direct product demonstrations. Newsletters with relevant information. Testimonials from satisfied customers. 3. Desire: create the desire to acquire the product or service Turning interest into a genuine desire is the next step. Here, the most important element is to demonstrate how the product can simplify their life or how it is the most practical solution to solve their problem. To turn that interest into desire you can include: Case studies that confirm that your product or service is effective. Free digital products, such as e-books or templates, that reinforce your credibility.
Before and after posts to show brazil phone number list how your product or service solves specific customer problems. 4. Action: motivate the customer to make the purchase decision , whether by making a purchase, subscribing to a newsletter, or scheduling a call. While the customer should be convinced, it is key to include direct and precise CTAs, and offer incentives such as first-time purchase offers or simple instructions for completing the action. According to Hubspot , personalized calls to action perform 202% better than basic CTAs, so you can implement decisive phrases like: To encourage purchases : “ Last chance! Buy now, offer until midnight” or “Get 20% off your first purchase.
” To encourage newsletter subscription : “Subscribe now” or “Sign up to receive exclusive offers”. To encourage visits to social media or websites : “Follow us to learn more about our products” or “Connect with us to learn all about [company name].” How to apply AIDA sales techniques in your business To apply the AIDA technique in your business effectively, you must take into account different key aspects related to your target audience, objectives and the tools you are going to use to achieve them. Here is a practical guide to successfully apply the model: 1.
Before and after posts to show brazil phone number list how your product or service solves specific customer problems. 4. Action: motivate the customer to make the purchase decision , whether by making a purchase, subscribing to a newsletter, or scheduling a call. While the customer should be convinced, it is key to include direct and precise CTAs, and offer incentives such as first-time purchase offers or simple instructions for completing the action. According to Hubspot , personalized calls to action perform 202% better than basic CTAs, so you can implement decisive phrases like: To encourage purchases : “ Last chance! Buy now, offer until midnight” or “Get 20% off your first purchase.
” To encourage newsletter subscription : “Subscribe now” or “Sign up to receive exclusive offers”. To encourage visits to social media or websites : “Follow us to learn more about our products” or “Connect with us to learn all about [company name].” How to apply AIDA sales techniques in your business To apply the AIDA technique in your business effectively, you must take into account different key aspects related to your target audience, objectives and the tools you are going to use to achieve them. Here is a practical guide to successfully apply the model: 1.